OnePoint Surveys, the global market leader in mobile surveys, has been selected by Cumbria County Council for their mobile phone research. The initial uses of the OnePoint solution have been as a response mechanism within public consultation programs and to gain feedback from employees. The mobile phone proved to be a very popular way to vote with more people choosing this method than online and post combined. Another significant advantage was the speed in which the mobile phone votes were received, providing an early indication of public opinion.
Kieran Barr, Corporate Research Officer at Cumbria County Council said, "OnePoint mobile surveys enable us to offer an alternative way for our various stakeholders, specifically the public, to engage with us which is a key focus for the council as involving the public in our work is an integral part of the policy-making process." As to why the OnePoint solution was chosen, he continued "Overall we were impressed with the simplicity of the service yet the real pluses for us were that with OnePoint, survey participants don’t incur any costs as the text messages are free to send and receive, and that we have the ability to view the results instantly as soon as they come in, allows us to keep our finger on the pulse which aids quicker decision making."
The council recently launched a major public consultation about the future development of the Longtown area and for the first time residents were given the option to register their vote via mobile phone as well the more traditional methods of post and online. The free and anonymous mobile survey was designed to be simple with the aim of it taking no more than a minute to complete. The survey asked the respondent to indicate which of the four development proposals they preferred, their comments on any of the proposals, their age and gender.
The council plans to build on this success by rolling out a mobile phone consultation survey across the wider Cumbria community. From late July posters and other advertising across the county will invite the public to share their views on how they feel the council can make a difference in the area in which they live by texting the word ‘Together’ to a designated number which will trigger the survey to their mobile phone.
The council have also used the OnePoint solution to gather feedback from employees with regard to what they liked about their internal newsletter. Employees were asked to text the word 'Newsroom' to a designated number to participate in the survey which triggered a short two question survey about how they rated the council’s staff magazine.
Neil Jessop, Managing Director of OnePoint Surveys said: “The use of mobile phone surveys within local authorities offers significant benefits across many different areas. Response rates are higher and faster than other methodologies and respondents continue to favour it as a way of communicating as responses can be given at a time and place that is convenient to them.”
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OnePoint was established in December 2005 to change the face of feedback and launched summer 2007 following more than 10 man years of development. OnePoints’ patent-pending mobile surveys are the ultimate feedback solution and are already taking the market by storm. The technology enables anyone to get real-time feedback from recipients' mobile phones about any subject anywhere in the world at anytime. OnePoint works with all types of businesses including global and pan-European research and marketing organisations as well as educational establishments.
More information about OnePoint Mobile surveys can be found at www.onepointsurveys.com
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