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The British International Motor Show 2008 is underway at ExCel, London displaying the UK’s largest collection of cars and manufacturers. This year, those exhibitors that are equipped with TAAP’s innovative and real time mobile data capture technology are able to collect data faster than ever before.

This event is expected to attract over half a million visitors, eager to see vehicle debuts, to capture a glimpse of the super cars and to the experience the future of environmentally friendly motoring. For exhibitors, the event is designed to boost sales and brand awareness.

TAAP’s mobile data capture technology enables exhibitors to upload and have real time correspondence with all of their potential clients. Information is collected on PDA and via an internet connection can be routed from the event to back office system without human intervention.

In the first few days of the British Motor Show TAAP have collected on behalf of clients in excess of 10,000 qualified leads. Streamlined collection of data time ensures that the effort and effects on the manufacturer’s results are moving at full speed whilst their carbon footprint is a moving at a mere snail’s pace.

The technology improves:
• Customer Service
• Increased sales and band awareness
• A greener environment alleviating the need for a large paper trail.


Media Contacts:
Louise Lawson
0208 387 1764
About TAAP
TAAP specialises in real time data solutions that allow you to process your data in a real time, consistent and standardized manner within seconds from PDA, SMS, PC, Web, Flash, Sky TV as well as bespoke client specific channels.

Clients include: Renault, Fiat, Galliard Homes, and Krispy Kreme.

This press release was distributed by ResponseSource Press Release Wire on behalf of TAAP Ltd in the following categories: Environment & Nature, Motoring, Computing & Telecoms, Transport & Logistics, for more information visit