London, 29 July 2008 – Desktop software provider, Ability Software International (ASI) has appointed Prompt Communications, a specialist in technology PR, marketing and social media communications, as a retained PR agency. Prompt’s brief is to generate coverage for ASI in the national, broadcast and business media and launch its latest range of graphics, accounting and office productivity software to a mass market.
With over 100,000 users worldwide, UK-based ASI produces the only complete set of interoperable and Microsoft compatible business products consistently branded under one range. ASI has Country Partners in the USA, Canada, Italy, Holland, Portugal and Belgium. Following a company re-brand and the launch of its new software ranges, ASI is pursuing an aggressive sales push in the UK and internationally. The Prompt account team, led by divisional director Sally Forge, will work to highlight the advantages of ASI software and strengthen the company’s position in the small business, educational and accounting sectors.
ASI is part of the Formjet group of companies that includes security company Panda Software and Formjet Innovations – a division of the group dedicated to discovering, investing in, and pushing technology innovations out to new markets. Prompt will take advantage of Ability and Formjet’s strong position in the software market, highlighting the companies’ experience and focus on innovation.
“We want to demonstrate to a wide audience that there is more than one option for home and office software,” says Chris England, brand director for ASI. “Prompt understands exactly what ASI is about, and its experience and knowledge of the technology industry will ensure that our message reaches as many consumers and business owners as possible.”
“ASI has a great message, and a very strong portfolio of products to accompany it,” says Hazel Butters, managing director and CEO of Prompt Communications. “With around half a million new businesses starting up every year in the UK and the demand for more accountability and better value for money resources in schools, the market opportunity is significant. This is a very exciting time to be working with a company that has the product and the vision to challenge the status quo.”
About Ability Software International
Established in 1986, Ability Software International (ASI, formerly ‘Ability’) is a global provider of cost-effective desktop software applications designed for the home user, small business and education markets. ASI offers SMEs and start-ups the only suite of essential office productivity software tools consistently branded across one range. ASI’s Ability Office suite is fully Vista compatible and also runs on Windows XP systems. The ASI range includes interoperable applications for word processing, accounting, presentations, graphics, business planning, databases and IT security. The software is distinguished by its low memory footprint and uses a simple, intuitive and familiar user interface. The ASI range is distributed through resellers, OEM partnerships and retailers.
ASI Ability is a Formjet plc (FMJ.L) company. Formjet has developed PC software suites, based on the ASI range, for major retail chains including Tesco and Woolworths. Operational in the UK, US, Benelux, Italy, Portugal, Spain, Canada, South Africa, Australia, France and Germany, ASI Ability is a headquartered in Crawley, UK. For more information please visit www.asiability.com or www.formjet.co.uk
About Prompt Communications
Founded in January 2002, Prompt Communications is a communications agency with European offices in Chiswick, London and US offices in Cambridge, Massachusetts.
Prompt Communications offers expertise across all marketing disciplines, teaming its consultants' extensive knowledge of the technology market with experience of pan-European and American media, analyst and marketing campaigns. Using highly targeted marketing, PR, social media and corporate copywriting initiatives, Prompt helps its clients gain the visibility they need to achieve their business objectives, from increasing sales to enhancing reputation with stakeholders. The company has four business divisions: PR, Copywriting & Creative; Marketing Services and Social Media.
Prompt's clients include Adobe, Aperture Technologies, Complinet, Concursive, Exist Global, Foviance, Formjet plc, GenSight Group, Openbravo, Oracle Corporation, MIT Mobile Experience Lab, Morph Labs, smartFOCUS, SNIF Labs, Steganos GmbH and Webtide. For more information, visit www.prompt-communications.com
EllieTurner, Prompt Communications
Tel: +44 (0) 20 8996 1650
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