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LONDON, UK – July 30, 2008 – GreenRoad Technologies, a world leader in driver safety technologies, today announced that Metroline is the first UK bus company to deploy GreenRoad Safety Center in its fleet. The technology is installed in more than 100 buses based at its Perivale garage in West London.

GreenRoad Safety Center rates driving skills without invading the driver’s privacy. An in-vehicle sensor collects information on up to 120 different driving manoeuvres. These are constantly analysed to give the driver feedback about their driving and the areas that need improvement. Individual drivers receive instant feedback from a small display on the dashboard. The driver and the fleet manager have access to more detailed analysis of driving skills and recommendations for improvement through a password-protected web site.

Safety Center assists Metroline in its target of improving passengers’ experience by providing a safer, smoother and more comfortable ride. It should also help with lowering fuel consumption and carbon emissions in line with the company’s Environmental Policy.

All 300 Metroline drivers based at the Perivale depot are now using Safety Center, with support from Unite, the drivers’ union. Safety Center focuses on how they drive and provides them with real-time training to enhance their professional skills. Metroline is reinforcing this message by creating an incentive programme that rewards the safest drivers.

“We have always been proud of our drivers and their safety record, but with GreenRoad giving our drivers continuous feedback on their driving skills, we are confident that passengers will experience a safer and more comfortable ride” said Neil Colston, Head of Recruitment & Training at Metroline.

“We also expect that our drivers will use less fuel, helping with our corporate objective of cutting fuel costs and reducing our carbon footprint,” continued Colston.

GreenRoad clients have reduced accidents by an average of 54%, lowered accident repair costs by an average of 49% and decreased fuel costs by an average of 7%.

“As the first bus operator to install Safety Center, Metroline is demonstrating that it is a leader in its field,” said Aidan Rowsome, vice president, GreenRoad EMEA. “It’s a win, win situation for everyone involved. Passengers benefit from a more comfortable ride, drivers are rewarded with incentives as their performance improves and Metroline increases quality of service and fuel economy.”

About Metroline
Metroline provides bus services under contract to London Buses, operating an area that extends from North to West London and includes Central London and the City. Metroline is a wholly owned subsidiary of Singapore based ComfortDelgro Corporation, which is the world's second largest listed land transport company. Metroline operates a fleet of 1,200 single- and double-decker buses and employs more than 3,000 drivers.

About GreenRoad
GreenRoad develops driver safety technologies that stop risky driving before an accident occurs, and dramatically reduce crash rates for fleets and insurance companies. Its solutions are designed to empower drivers to manage their own safety by giving instantaneous, in-vehicle driver feedback—without invading privacy. Over time, GreenRoad has proven that it can improve driver safety behind the wheel. The result is fewer accidents, lower accident costs, and reduced fuel consumption and CO2 emissions. GreenRoad is backed by Benchmark Capital, Virgin Green Fund, Amadeus Capital Partners and Balderton Capital. For more information about GreenRoad, visit

Editorial Contacts:

Rachel Postlethwaite
Breakaway for GreenRoad EMEA
+44 7949 883636

This press release was distributed by ResponseSource Press Release Wire on behalf of Breakaway Communications in the following categories: Motoring, Business & Finance, Public Sector, Third Sector & Legal, Computing & Telecoms, Transport & Logistics, for more information visit