The eagerly anticipated new antioxidant drink Mile High - arriving at a chiller near you...
The new arrival at Waitrose is Mile High, an all-natural, nutritional and healthy blended juice, with exceptional antioxidant strength designed to give your body a guilt-free pick me up. Mile High will be available in the chiller cabinet of selected stores nationwide from August 26, 2008.
UK-based drinks company Mile High Drinks (http://www.milehighdrinks.com) originally developed the natural, not from concentrate juice blend to combat the negative effects often experienced when flying. The concept was conceived by Stuart Roberts, a naturopathic nutritionist and Richard Hammond, who after 15 years as cabin crew had first-hand experience in the effects of long-haul flying. In 2005, together they formed Mile High Drinks with a mission to make an all-natural, tasty and healthy drink. Stuart fine-tuned the recipes to ensure that the final product contained a combination of ingredients that were scientifically proven to have qualities that can help combat jet lag, dehydration, nausea, digestive upsets and infections. The unique way that Mile High blended the ingredients makes the combination much more effective than each individual ingredient alone.
Mile High was developed using the synergy gained by blending multiple natural ingredients with combative properties and high levels of antioxidants. Industry standard antioxidant tests have shown Mile High to have exceptional antioxidant strength. The resulting blend is a flavourful, everyday drink; ideal for health conscious consumers who, without making dramatic changes to their lifestyle or eating habits, can benefit from all the goodness in Mile High. Because Mile High is going into the chiller cabinet at Waitrose, everyone now has the chance to feel the positive effects of the combination of red grape, aloe vera and ginger without leaving the ground.
Stuart Roberts, Managing Director of Mile High Drinks explained the decision to list in Waitrose: “We know how effective Mile High has been in the air, and we felt it only right that this drink should be available outside of the airport. By putting Mile High into one of the UK’s most trusted supermarkets everyone, not just those preparing to fly, can enjoy the health benefits Mile High can offer. Whilst Mile High is best served cold, it does not need to be kept in the fridge to stay fresh: consumers can carry a few bottles in their luggage, brief case or hand bag, ready for the moment their body needs a boost. Mile High is the perfect antidote to feeling jaded whatever you have been doing”.
Richard Hammond, Director of Mile High Drinks added: “We are very excited about this next chapter in Mile High Drinks. Our aim is to make our brand available across a variety of convenient locations so that this unique drink is widely available and not just as a flying health aid. We have created a fabulous drink using the very best ingredients, valid scientific data and a great deal of experience. Whilst drinking Mile High is a great way to combat the effects felt when flying, it is also a superb way to feel great after a hard day at work, a trip to the gym or just because you need a lift. The memorable brand name, recyclable packaging and delicious taste complements the health credentials and adds further credibility to this emerging new brand. We are also developing a version for children to be called ‘Smile High’, which will be available very soon”.
Notes to Editors
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Richard Hammond worked as aircrew for 15 years and has extensive personal experience of dealing with the effects of jet lag and other adverse symptoms of regular air travel. He also gained an extensive appreciation of how passengers were affected during flights, how they attempted to deal with these problems and how willing they were to try any new products or techniques to combat them.
Stuart Roberts experienced a particularly stressful long haul flight and decided to use his experience as a naturopathic nutritionist to develop Mile High in order to help overcome the undesirable effects suffered by many air travellers. Richard Hammond became ill after 15 years working as aircrew, leading him to leave his job and change his lifestyle to improve his health. Stuart and Richard combined their knowledge and experience to create a product that appeals to aircrew and passengers alike.
The 250ml Mile High Original drink will retail in Waitrose stores from the end of August 2008 at £1.99. All of the fruit used to create Mile High Drinks is sourced from within Europe.
Testimonials from cabin crew and frequent flyers who tried Mile High can be found at http://www.milehighdrinks.com.
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