OnStream Inc., manufacturers of high-capacity removable
storage solutions for workgroup servers and power desktops,
has appointed leading PC components distributor Flashpoint
as a UK distributor for its range of products. The
announcement signifies a move by OnStream to extend its
reach to the UK OEM and reseller market, allowing it to
build on its current success in this marketplace.
OnStream entered the European marketplace with its range of
cost-effective storage solutions in March 1999. Since this
time it has pursued an aggressive distribution strategy,
establishing relationships with a number of European
distributors and catalogue resellers. This most recent
announcement offers OnStream a new channel to market with a
distributor that specialises in promoting and marketing a
diverse range of products.
Syd Virdi, vice president, OnStream, Europe, said, "Our
relationship with Flashpoint will allow us to address a key
new market sector. Its experience and strength in the OEM
and reseller channel, together with its impressive market
penetration makes it the ideal partner. We are confident
that together, we will build on the current momentum and
market acceptance we are experiencing with our products in
The relationship covers OnStream's entire range of 30GB and
50GB digital storage solutions, which include both internal
and external devices. The drives, which are based on
Advanced Digital Recording (ADR) technology, offer
ultra-high-capacity solutions for desktop users, combining
speed and convenience, and cost-effective back-up solutions
for the workgroup server market. Flashpoint will also
distribute OnStream's 70GB ADR Drive when it becomes
available later this year.
Sukh Rayat, managing director, Flashpoint said, "We are
delighted to have this opportunity to add OnStream's high
quality storage solutions to our existing product ranges.
Our strength as a leading-edge PC component distributor, and
our truly customer-focused approach, will help build the
OnStream brand and increase its market potential. We will
work closely with both OnStream and our channel partners to
market and sell the solutions, and are confident that
OnStream will experience increased channel sales as a result
of the partnership."
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About OnStream OnStream, Inc. was incorporated in 1998 to
deliver affordable, high capacity removable storage
solutions for servers, workstations and power desktops. The
privately held, Colorado-based company is a spin-off from
Philips Electronics of The Netherlands. Philips holds
significant equity in the new company. Powered by its
patented ADR technology, OnStream's products offer up to 70
gigabytes of capacity and target the growing need for
solutions that can deliver the right blend of capacity,
performance, reliability, and convenience - all at prices
that make sense for today's power desktop and workgroup
server computer customers. For more information visit
OnStream at www.onstream.com.
OnStream, ADR, the OnStream logo, and ADR logo are
trademarks of OnStream, Inc.
About Flashpoint As one of Europe's fastest growing PC
component distributors, Flashpoint provides a 'one-stop
shop' with a diverse range of products for system builders,
OEMs and Value Added Resellers in the PC market. The
company's key franchises include AMD, ATI, Cyrix, Hyundai,
IDT, Micron, Philips and Sony. Founded in 1994 and based in
Slough, Flashpoint's annual turnover now exceeds $100m.
Flashpoint is part of the SEI Macro Group of companies.
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