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An award winning hand-made pie!

Press Release

fresh! naturally organic scoops TWO golds in the great taste awards!

fresh! naturally organic, known as makers of damn fine organic sandwiches, can now proudly add the moniker “makers of damn fine organic pies” to its title. The London based pie makers are thrilled to have won TWO prestigious Gold Great Taste Awards for pies from their new range - the Moroccan Lamb Pie and the Ratatouille and Feta Pie.

fresh! naturally organic pies are totally hand-made, with none of the additives or hydrogenated fats that seem to be found in many mass produced pies. The pie range incorporates vegetarian and meat options, from the award winning Moroccan Lamb and Ratatouille and Feta pies, to beef, red wine and mushroom; chorizo and beans and pumpkin and stilton. The meat pies use only British organic meat; fresh! naturally organic also produce a range of delicious quiches and tarts.

Chantelle Ludski, founder and CEO of fresh! naturally organic commented:

“Thrilled to bits is an understatement; this is a brand new range and our first foray into the pie and quiche arena. To receive such a prestigious award so early in the life of a new product is a real tribute to the quality of the product and the hard work we have put into developing the range. We know our customers enjoy the products and it is fantastic to be recognised so soon.

And now we are all off to the pub for a pie and a pint!”

The quiches come ready to eat or reheat, and the pies are ready to reheat, making a great, natural alternative to pre-packed ready meals, and as simple as popping a pizza in the oven!

To order, or for more information please call 0845 84 FRESH (37374) or visit www.freshnaturallyorganic.co.uk

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For images, comment, samples please contact: Ryan Varga-Clark or Chantelle Ludski on chantelle@freshnaturallyorganic.co.uk
or telephone 020 8795 2117

About the great taste awards:

Food critic Charles Campion comments “This competition has really come of age, and year by year the standard of entries gets higher and higher. To win a gold at the Great Taste Awards is a terrific achievement.”

The Great Taste Awards, which is organised by the Guild of Fine Food and often referred to as the Oscars of the food industry, is this year celebrating its 15th anniversary. A Great Taste Award is the authoritative, independent standard for Britain’s fine food sector: more and more consumers recognise the gold & black logo as the benchmark for independently proven fine food. However, winning a coveted Great Taste Award is much more than recognition for excellence; it is one of the most powerful tools to help grow business in the speciality food sector.

The awards generate huge business for those who achieve the gold standard. In just three weeks last September, the excitement created by the 2007 results increased sales to the tune of £640,000 in 524 Guild members’ stores. Over the past five years, they have generated over £2.6 million additional sales and 19,900 new listings. Last year’s Supreme Champion winner was a free-range pork pie from Walter Smith’s butchers in Birmingham. Before Walter Smith’s won the Supreme Champion award, pork pies made up less than 1% of their sales but they now represent over 10% and their pies are now sold through Selfridges.

The Great Taste Awards judging standards, devised by the Guild of Fine Food, are the most rigorous in the UK. Every entry is blind tasted by teams of experts. By the time it earns gold, it will have been assessed by at least three different teams. All the judges’ comments are made available to producers. If no gold is awarded, they need to know how and why. This year’s judges include Alex James, farmer, journalist and bass player with Blur, Mark Hix, the chef’s chef, Charles Campion from Evening Standard & The Independent, Tom Parker-Bowles of UKTV Food’s Market Kitchen and national food journalist Fiona Sims.

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Testimonials for the Great Taste Awards:

‘The GTA represent the gold standard of British food production. They are a sign of the highest quality, where taste is more important than the quick buck.'
Tom Parker Bowles

‘It’s no longer a food trade issue. The British public now demand proven standards. We are giving it!’
Bob Farrand

'The Great Taste Awards is the best benchmark of quality in food today - look for their stamp when you shop'
Matthew Drennan, Editor, Delicious Magazine

The Great Taste Awards Press Office:
Sarah Lewis (sarahl@completemediagroup.co.uk)
Telephone: +44 (0)20 7420 3550

This press release was distributed by ResponseSource Press Release Wire on behalf of fresh! naturally organic in the following categories: Home & Garden, Food & Drink, for more information visit https://pressreleasewire.responsesource.com/about.