The number of men joining money saving websites has increased by 6 per cent because of the credit crunch.
The buying habits of 500,000 UK members of the froggybank.co.uk consumer loyalty websites have been analysed.
Six per cent more men joined in April to June 2008 compared to the same period in 2007.
froggybank.co.uk’s marketing manager Nadeem Azam said men are normally reluctant to go out of their way for a bargain.
He said: “In the years we’ve been running cashback networks it has always been women who were the first to join and save money on their online purchases.
“The increase of men choosing cashback shopping shows men are feeling the pinch in their pockets and are more prepared to go looking for a bargain.”
The network consists of 180 websites led by froggybank.co.uk, the UK’s first and only green 100% cashback site.
While more men are finding a better way to shop, there are plenty who still have the chance to save cash.
It’s estimated there are more than 20 million online shoppers in the UK who are yet to discover cashback and get back up to 100% of the middleman’s fee on all their online shopping.
Shoppers log onto a cashback site before making online purchases from major retailers as normal.
The referral fee paid by the retailer to the cashback site is returned to the shopper.
Nadeem added: “More and more men are beginning to feel financial pressures. By making small changes to spending habits during an economic turndown, such as switching to cashback shopping, they can make significant savings.”
froggybank.co.uk has committed to work with PURE the Clean Planet Trust, to offset one million tons of carbon by 2012.
That’s equivalent to the annual emissions of 180,000 average UK homes.
100% of the cashback paid by retailers can be turned into charitable donations that will support PURE. Shoppers can alternatively give the money to another charity, or keep some or all of it for themselves.
To help consumers even more, froggybank.co.uk recently released 101 tips to beat the credit crunch. You can see them here.
NOTES TO EDITORS
• For any further information or interviews please contact Paul Green at Publicity Heaven PR agency on 08452 303049, or email firstname.lastname@example.org
• You can find more information at www.froggybank.co.uk/press
• froggybank’s carbon offsets are provided by certified and verified carbon credit providers including PURE the Clean Planet Trust
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