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PDC darts star Peter Manley

Britain’s best selling brand of pork scratchings has an exciting new interactive home on the web.

Mr Porky has checked into his very own virtual pub, complete with talking barmaid, beer pumps, darts board and quiz machine.

Fans of the iconic snack range, a particular favourite among pub goers, can log on to access the latest Mr Porky news and download piggy themed desktop wallpapers.

They can also meet professional darts ace Peter ‘One Dart’ Manley, who is sponsored by the Porky brand, and throw a leg or two of online arrows.

Sarah Nunn, GB marketing controller for Mr Porky, said: “With the ever growing popularity of darts and our ongoing association with Peter Manley, this is the perfect time to boost Mr Porky’s online presence.

“The site totally reflects our brand values – fun, quirky and always up for a laugh. We will be using it to maximise consumer awareness of the ever improving Mr Porky range.”

Eighteen million bags of Mr Porky scratchings, crackles and pork crunch are manufactured every year. As well as pubs, the snacks can be found in supermarkets, convenience stores, petrol forecourts, off licences and cash and carries around the country.

Pay a visit to Porky’s pub at http://www.mrporky.co.uk

ENDS

For further information please contact Nick Trueman or Ruth Thomas at Seal Communications on 0121 200 0780
Email nicktrueman@sealcommunications.co.uk

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