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With the new season about to kick off and the credit crunch in full swing, football fans need to choose carefully if they are to find the cheapest way to watch football.

There is a feast of football available to watch this season – with domestic, European, and International league and cup games available live, “near live” or as highlights, but it can be expensive. How do you choose the best value package from Sky, BT, Setanta, Tiscali and Virgin Media and avoid the price hikes? From 1 September Sky will be raising the price of subscribing to Sky Sports by £1 (on top of the £1/month increase on the basic package), making the Sports package more costly.

Simplifydigital, the free and impartial sales advisory service for TV, broadband and telephony and the only retailer to be accredited as impartial by Ofcom, has selected the best deals for different types of football fans. Find them direct by calling 0800 1 388 388 or visit

The Premiership football fan on a budget

If you want a good taste of live Premiership games but want to limit your spend, then Setanta Sports is likely to be the answer for you. The Setanta package shows 46 live Barclays Premiership games through the season with the pick of the games in August including Sunderland v Liverpool on 16th August and Chelsea v Wigan on 24th August.

Setanta Sports is available in a number of ways with the cheapest and simplest being the Setanta and Freeview option. For this you will need a Freeview box with a viewing card slot which is £39.99 from Setanta, with the Setanta subscription an additional £10.99 per month. This will give you Setanta Sports Channel 1 only, but it includes all the 46 Premiership games.

There are a couple of other tricks worth knowing. If you are a Virgin Media Customer, Setanta Sports actually comes free with the Size: XL TV package, or costs £9.99/month with the Size: L and Size: M packages. Or if you have a broadband connection at home, you can watch Setanta online for £7.99 per month.

The Scottish football fan

Setanta also is the only option for Scottish football fans. They have bought the rights to show live and exclusive 60 Clydesdale Bank Premier League games, with the highlights in August including Falkirk v Rangers on 9th August and Hamilton v Dundee on 11th August.

The Premiership and Champions League football fan

If you are interested in watching a lot of live Premiership football and UEFA Champions League in standard TV format or high definition, then Sky Sports still offers the best option. Sky have the rights to show 92 live Premiership games throughout the season and will show six Champions League games on Tuesdays and all eight games on Wednesdays during the group stages.

If you are in a Virgin Media area, you can save £90 per year by buying Sky Sports as part of a Virgin Media TV package. Simplifydigital are also offering an exclusive deal of free installation on the V box (a saving of £30). Call 0800 1 388 388 or visit

For those not in a Virgin Media area, or who simply prefer to subscribe to Sky itself, Simplifydigital also have a great deal of a free Sky+ box when you subscribe to Sky Sports, a saving of £150 on the full price.

The Full Monty football fan

The Full Monty fan who wants to see all the live televised football available across domestic league and Cup competitions, European league and Cup competitions and internationals, needs to subscribe to Sky Sports and Setanta Sports together. This does not come cheap, but there are big variations in price offered by the major providers.

Sky Sports and Setanta Sports bought through Virgin Media is the best option (for those people in a Virgin Media area), costing £540 per year and is £155.88 per year cheaper than buying the equivalent package from Sky.

All prices as at 30 July (pre Sky September price increase).


Contact details:

Charlie Ponsonby, CEO Simplify Digital Limited
M: 07703 502 634
DL: 020 7788 1022

Jessica Bondy, Bondy Consulting
M: 0781 208 2138
DL: 020 3178 4889

Note to editors:

Simplifydigital ( provides confused consumers with impartial advice and help finding the best digital TV, broadband and home phone deals. Their London-based experts help customers match their unique requirements to the best deals on the market and are then on hand to manage the install of the new services in the customers’ homes.

All data provided by Simplifydigital and correct as of 30th July 2008.

Simplifydigital is the first retailer of digital TV, broadband and home phone services to be accredited as impartial by Ofcom.

This press release was distributed by ResponseSource Press Release Wire on behalf of Simplifydigital in the following categories: Men's Interest, Entertainment & Arts, Home & Garden, Consumer Technology, Personal Finance, for more information visit