LITTLE GORDON VIRAL-VIDEOS PUT THE PASSION INTO HOSPITALITY Tuesday 5 August 2008 PDF Print The UK’s leading hospitality sector recruitment website has announced the official launch of a fun and light hearted viral-film campaign. The campaign encapsulates the enthusiasm and passion within the industry and shows how achievable a successful hospitality career is, regardless of your age or qualifications. A viral-film has just been launched exclusively on the internet, by the leading hospitality recruitment website, giving an insight into the enthusiasm and excitement for the hospitality sector. Caterer.com has announced the launch of www.littlegordon.com to showcase the fun, exciting and charismatic elements of the hospitality sector. The viral campaign recognises that the sector is packed with individuals who show huge levels of passion and commitment to their work. The video uses humour to represent that success within the industry can be achieved at a younger age than many other sectors and that Caterer.com can help individuals excel in their chosen career path. The first film clip went live on the web earlier this week; introducing Little Gordon to the public and unravelling the fiery and passionate characteristics of this 9 year old chef. In this clip, he gives an honest opinion of his mother’s sandwich-making skills; throwing it across the room and shouting obscenities, until he eventually orders her to complete it to his high standards. Each clip fully encompasses the opportunities within the hospitality industry. The fun approach of using a 9 year old boy as the chef was inspired by conversations between Caterer.com staff, who wanted to communicate that they understand the love and excitement within the hospitality sector. Speaking about the launch of LittleGordon.com Ian Burke, Website Director said, “The UK hospitality sector is currently entering one of the busiest times of the year with families heading off for holiday’s and day trips. The viral not only offers current hospitality worker’s the chance to take a break and view the light-hearted film, but also shows new industry talent how enjoyable and attractive the sector is.” He continued, “We are all really excited about the release of the viral film’s and hope they will appeal to all those individuals who, like us, take pride in their work. The film has only been live on the internet for a few days and already we are getting an amazing amount of positive comments from those who have viewed it.” Caterer.com plans to unveil more clips of Little Gordon in the future; each clip will unravel another element of Little Gordon’s personality. END EDITORS NOTES: For further information contact 10 Yetis Public Relations Agency, firstname.lastname@example.org or 0207 100 2361. About Caterer.com Caterer.com (www.caterer.com) is the UK's leading hospitality recruitment website. The site carries over 20,000 vacancies for hospitality professionals looking for a career in top hotels, restaurants, contract catering, pubs and bars - from around 500 employers at any one time. Caterer.com is part of Totaljobs Group, the UK’s largest and fastest growing online recruitment company, comprising 10 job board businesses, which between them carry over 300,000 jobs, and attract over 3.3 million jobseekers who generate 2 million applications every month. These recruitment websites are CareerStructure.com, Caterer.com, Catererglobal.com, CWJobs.co.uk, JOBJOURNEYNorthWest.co.uk, JobJourneyScotland.co.uk, Retailchoice.com, Salestarget.co.uk, Totaljobs.com and Totaljobs.nl Totaljobs Group Ltd is owned by Reed Elsevier Group plc, a FTSE 100 company employing 35,000 people globally, and one of the world's largest publishing and information companies. To find out more about Totaljobs Group go to totaljobsgroup.com. This press release was distributed by ResponseSource Press Release Wire on behalf of 10 Yetis PR and Marketing in the following categories: Entertainment & Arts, Leisure & Hobbies, Food & Drink, Education & Human Resources, Media & Marketing, for more information visit https://pressreleasewire.responsesource.com/about.