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Now bikers can search, track down, research, compare, and buy everything they need to enjoy motorcycling – all from a brand that has defined the market for over five decades

Motor Cycle News (MCN), is the world’s leading source of biking news, and Motorcyclenews.com is the online arm, with over half a million unique users.*

The new MCN shop is the most sophisticated Bauer Media e-commerce initiative to date, with a huge array of motorcycle gear for sale (at present over 50,000 products from 10 retail partners, with more added daily). The MCN shop is a joint development between Bauer’s in-house digital team and its search technology partner, Foundem.co.uk, and offers highly intelligent search capabilities, allowing bikers to seek out motorcycle clothing and parts based on the specific make and model of motorbike that they own.

Ralph Percival, Specialist Digital Director comments:-

“The MCN shop represents a major breakthrough, both for Bauer Media and the motorcycling market.”

“The MCN shop exists to help bikers to find the right products, and the right deal, however it isn’t simply a shop front for retailers. MCN adds a huge amount of authority and exceptional value for money, for our hundreds of thousands of MCN.com users. We’ve achieved this by creating a unique search and shopping resource, which is easy, informative, and enjoyable.”

The MCN shop currently offers:-

- Motorcycle clothing – including motorcycle trousers, jackets, and boots

- Motorbike parts and bolt-ons – linked to specific bike models
Motorcycle accessories – including visor components, locks and alarms

- Biking gifts – DVDs, videos, books and more

Ralph Percival concludes:-

“MCN is the only brand that has the weight and the audience reach to launch this proposition. As sales build, we are learning more and more each day, and we are really excited by the opportunities we see in e-commerce, not just in motorcycling, but potentially across many more of our specialist markets.”

Ends

Notes to Editors:

For more information/images contact:-

Genevieve Potter
PR Manager, Bauer Media (Peterborough)
Tel: 01733 468524/07703 128108
Email: Genevieve.Potter@bauermedia.co.uk

Motor Cycle News has an average circulation of 128,801 (ABC jan-dec 07)
* www.motorcyclenews.com has 665,912 unique users (source Web Trends, March 08)

Bauer Media's portfolio of powerful media brands touch over nineteen million UK adults every week, connecting audiences with excellent content, whenever, wherever, and however they want. In print, on radio, tv, or online, Bauer Media spans over eighty influential brand names, covering a diverse range of interests, including heat, GRAZIA, Closer, Motor Cycle News, FHM, Parker’s, MATCH!, Magic 105.4, Kiss 100, Kerrang!, Q Radio and the Big City Network (our group of 20 locally connected radio stations). No other media group in the UK can provide access to millions of personal audience relationships, or offer the breadth and depth of our award-winning cross-platform brands. Our unique insight into the markets and consumers we serve allows us to work closely with our clients to develop innovative solutions that truly create a difference. www.bauermedia.co.uk

Foundem’s unique WebSentient™ platform is the world's only multi-purpose vertical search technology. With it, Foundem provides market-leading vertical search services across a wide range of domains spanning price comparison, travel, property, and jobs. Foundem delivers comprehensive vertical search solutions to its partners, where its ease of integration and ability to target niche domains that lie beyond the reach of conventional vertical search engines has made it the ideal choice for monetising and enhancing content, traffic, and brand authority. For more information on Foundem and its differentiated advantages, visit http://www.foundem.co.uk

This press release was distributed by ResponseSource Press Release Wire on behalf of ICrossing Ltd in the following categories: Men's Interest, Sport, Motoring, Retail & Fashion, for more information visit https://pressreleasewire.responsesource.com/about.