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…Leading analyst company positions hybris in both its MDM and eCommerce Magic Quadrants...

London – 7 August 2008. hybris ( ), a leading multi-channel communication and commerce software vendor, today announced that it has been included in the most recent Gartner Magic Quadrants for Master Data Management (MDM) and eCommerce.

With the expansion of its operations during the last twelve months into the US market, as well as further expansion in Europe, hybris has increased its global market presence and profile, helping some of the world’s leading retailers and manufacturers such as Puma, Blaupunkt, Henkel, Norgren, Sika, Grundfos, Neckermann, Lufthansa and Zavvi (formerly Virgin Megastores) manage their eCommerce and multi-channel commerce operations. Using a combination of best of breed solutions in eCommerce and product information management (PIM), hybris brings flexible solutions that give companies an easy to manage and effective one stop solution to manage their multi-channel businesses.

Ariel Lüdi, CEO of hybris, said: “We are very pleased to have been included in both of these Magic Quadrant reports. In my opinion, this reflects the reality of how businesses are using and benefitting from our leading multichannel commerce solutions and also the strength and success of our business and vision in the market.”

According to the eCommerce Magic Quadrant report: “Today's buyers desire Web sites to speed up the process of finding a product, enable comparisons of products, provide tools to help buyers understand the product, and have community-based information to help them to make the final buying decisions — all with knowledge of "who" they're serving across multiple points of interaction. Online sales have become a rich interaction — that is, "me focused" — and is part of the large Web and CRM strategy called e-CRM.”

hybris’ software solutions facilitate the central and media-neutral administration of product data. Consequently, they create a “source of truth” for product information in the company. This information is then utilised in turn for hybris applications in e-commerce, e-procurement, catalogues and database publishing.

The two Gartner reports referenced in this press release are:

Gartner, Inc. "Magic Quadrant for E-Commerce”, by Gene Alvarez, dated 18 July 2008.

Gartner, Inc. “Magic Quadrant for Master Data Management of Product Data”, by Andrew White, dated 7 July 2008.

About the Magic Quadrants

The Gartner Magic Quadrants are copyrighted July 2008 by Gartner, Inc., and are reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About hybris

hybris is a leading vendor of multi-channel communication & commerce software. Its clear vision about the need for consistency, co-ordination and personalization of information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated solution which supports the industrialization and automation of communication, sales and support processes. It is spearheading innovation in this field, enabling businesses to communicate and sell across all channels in a consistent and effective way.

Established in 1997, hybris has a proven track record of profitability and growth, with ambitious expansion plans for the future. Headquartered in Munich, it has offices in the UK, Netherlands, Switzerland and Sweden. Its international presence is extended via a dedicated network of business and technology partners across Europe and the USA. It has over 150 customers worldwide running more than 1.500 websites “powered by hybris”. Customers are global brands from retail and manufacturing industries, including Zavvi, Norgren, TUI, Lufthansa, Puma, Ulla Popken, Reebok, Grundfos, Demag, Sika, Hagemeyer, Phonak and Bechtle.

For further information please contact:

Mel Oxford
Ascendant Communications
Tel: 07515 632065

This press release was distributed by ResponseSource Press Release Wire on behalf of Ascendant Communications in the following categories: Business & Finance, Computing & Telecoms, for more information visit