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...............PRESS RELEASE..................PRESS RELEASE...................PRESS RELEASE............

DO YOU Seek. Chat. Meet.
Social networking site to change the conventions of a global community?

A culture of arranged marriage discovers arranging dates online, as a British Asian entrepeuneur launches an online community for a new generation of Desi this month.

Although 'social dating' has become almost a social norm in the western world, the heritage of arranged marriages still reins strong in Desi communities worldwide, but, bids to mirror real life social settings by giving Desi people the chance to meet people with the same, beliefs, values and interests, forming friendships independently of their cultural constraints.

Whilst a known term in many multi-cultural societies 'Desi', the term for someone with South Asian origin is at risk of experiencing similar confusion as did 'Kosher' in the infamous Apprentice episode. bids to change this and raise awareness of the culture to a somewhat ignorant Britain, by bringing together the Desi culture in the largest contemporary online space for South Asians, encouraging them to meet, chat and play cupid online., established to connect people within the same culture, who would perhaps otherwise never meet, is focused on building a network via introductions, from friends, family and extended networks, to build relationships around the world. Unique in it's market place the website encourages friends to introduce, and vouch for each other, in a bid to connect people that are genuinely suited.

Sonny Kumar founder of the site explains '' has been established to bring together people of the Desi community, of which there are 50 million globally. South Asian's have been social butterflies for thousands of years and so such a gregarious community is bound to hit it off online, it has always been a natural progression in my eyes''

Have you ever noticed that we always almost meet people through the friends' we already have? That's because our friends understand us best, love us the most and know the type of person that we get along with and build trusting relationships with and now provides an opportunity for our friends to 'matchmake' us with a much wider group of people, be it for friendship or romance.

The websites tools include video chat. photo application, matchmaking leagues, and auto-match just to name a few, enabling it's members to be introduced to people many degrees of separation away.

Sonny further explains ''On you're much more likely to hear back from people you meet because most will have come through a mutual friend. We're all more likely to talk to someone that a friend suggests as opposed to a complete stranger aren't we? Of course if you are interested in spreading your network a bit wider and want to approach someone you have no connection with, ask your friends a question, or read their friend reviews, and this way you can still get a good honest picture of that member. This means that less time is spent on tenous relationships, more people to disocover, and more oppurtunities for fun.

It doesn't matter if you're not single have fun introducing your wonderful friends to others for many different networking opportunities.

To celebrate the launch if free memberships to the site worth £50 are available until August 30th , for members who would like to pre-register.

Simply register at and you will be kept up to date with all the latest news. The site is set to launch on August 30th 2008.

Notes to Editor:

Desi is a term that includes someone with origins from India, Nepal, Bhutan, the Maldives,Bangladesh, Sri Lanka or South Asia. some top Desi destinations outside the UK are South Africa, Australia, New Zealand, USA and Canada.

The term Desi could also be used to refer to the subculture of overseas South Asian's usually those born & resident in English-speaking countries such as the United Kingdom, Canada, the United States, and Australia, or former British colonies such as South Africa, Kenya, Trinidad or Guyana.

It is estimated that there are in excess of 50 million Desi outside South Asia.

Usual membership for will be £10, £25 & £50 for 1, 3 and 6 months respectively.

For further information or to arrange an interview with Sonny, please contact:

Jo Swann
Chocolate PR
Tel: 0113 2459132

This press release was distributed by ResponseSource Press Release Wire on behalf of Chocolate PR in the following categories: Women's Interest & Beauty, for more information visit