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Leading online travel retailer On the Beach witnessed record sales this payday weekend, up a staggering 28% on the previous weekend with sun-starved Brits booking beach holidays in their droves.

As the weather in Britain continues to disappoint, with more rain due to hit our shores throughout August, record numbers of Britons booked a holiday this payday weekend. Sun drenched Turkey was the most popular destination, currently enjoying temperatures in the mid 30’s.

As the nations salaries hit the bank accounts, Brit’s were busy searching for holiday bargains with such destinations as Mallorca (currently experiencing temperatures of 28o), Egypt, (38o), Costa Brava (30o) and the Canary islands (26o) also proving particularly popular.

In the North East and North West, Turkey was the favoured destination with 36% of bookings made whilst in the Midlands, mainland Spain and the Canary Islands hit the top spots with 42% of bookings.

London and the South East favoured Egypt, Turkey and the Canaries, making up 55% of all bookings.

In Scotland, Spain and Turkey once again proved as popular as ever with 41% and 22% respectively.

Simon Cooper, Chief Executive of On the Beach said, “It’s been a fantastic weekend for bookings here at On the Beach, with many consumers waiting for their July payday before booking their summer holiday. Whilst the credit crunch is impacting millions of consumers across the country and spending on the high street hits a record low, many of our customers are not willing to give up their hard earned holidays but are of course looking for real value-for-money.”

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For further information please contact Jamie Wortley on 0208 352 0086/07877589910 or email Jamie at jamie.wortley@otbeach.com

About On the Beach

Founded in 1995, On the Beach is one of the UK’s leading online travel agencies carrying over 500,000 passengers every year. On the Beach provides value for money flights and hotels in the world’s most popular beach holiday destinations. On the Beach provides consumers with a huge selection of travel products, from 50 million available seats, more than 30,000 hotels around the world, insurance and in-resort transfer partners. Customers can book online or call the UK call centre on 0870 606 07 08.

As the expert provider of DIY beach holidays to the UK market, On the Beach is so confident of its industry leading position, it offers a market leading price match guarantee for its customers. On the Beach will refund the difference if a lower price is found for the same product on any UK website*.

*Offer applies to exact product match

This press release was distributed by ResponseSource Press Release Wire on behalf of On the Beach in the following categories: Travel, for more information visit https://pressreleasewire.responsesource.com/about.