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Bsquared Consulting announces a further enhancement to the value of the CRp® (Customer Review process), the internationally proven business to business customer relationship management process. Based on the considerable experience of using the CRp® in a variety of environments across the globe, we are now able to provide comparative analysis for clients of their Customer Confidence Index® (CCI) scores and for the most widely used relationship Performance Indicators.

This is an extremely valuable first step and allows our clients to get a real perspective of the confidence their customers have in the relationship they have with them, and where they sit in the spectrum of other organisations. The comparisons provide competitive intelligence that gives a sharper focus for return on investment in any change programme, as well as helping to identify industry best practice. In addition this activity will provide the raw material for further studies on comparative performance across industries and geographies.

The real payback from CRp® comes by making customer driven improvements and building an intimacy of understanding that drives business winning. Our aim here is to help focus management attention on areas where a competitive advantage exists, or a potential vulnerability is exposed.

For more information about the Customer Review process visit www.Bsquared-Consulting.com where you can listen to and read case studies from companies using CRp®.

Media Enquiries: For more information or media enquiries please contact Sam Fitzgerald on +44 (0)208 939 3840, or sam.fitzgerald@bsquared-consulting.com

About Bsquared

Bsquared Consulting specialise in helping organisations drive the maximum value from their Business-to-Business customer relationships. We will help you to find out directly from your customers the factors that will increase their confidence, loyalty and desire to spend with your company. We will also help you improve your operational effectiveness right the way through your value chain from customer facing departments to your suppliers.

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