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8 August – Phillips Idowu is being touted as our best chance of bringing home gold from Beijing, but will he make the grade? If you reckon you have the inside scoop on Team GB’s performance in the Olympics this year, then now’s the time to put your money where your mouth is, and make your predictions on, the site that lets you and your friends bet on your prediction of what’s going to happen with the winner taking home cash or bragging rights!

With 42 Olympic events covered by Pikum!, you can outwit your friends and work colleagues and get involved in the Olympic fever that will sweep the nation from this weekend.

Use Pikum to create an office sweepstake and challenge your friends to answer questions such as: Will Britain hit its 41 medal target? How many golds will we win? Will Andy Murray serve to victory? The person to make the closest prediction will win the game, and though there are no medals on offer, you can win cash, or bragging rights if you choose to play for fun only using Pikum’s FREE bragging rights currency, Pikles.

Don’t have some mates who are up to the challenge? You can also choose to pit your wits against Olympics fan, Charlotte Jackson – otherwise known for her role as the stunning presenter on Setanta Sports – She’s set up a number of Pikums that challenge sports fans and sitting room athletes on their knowledge of who’s going to win what in Beijing. Entry stakes start as low as £2 and prize pools get bigger with each entry.

Charlotte says: “Brazil and defending champions Argentina will have the likes of Ronaldinho, Robinho, Messi and Riquelme in their ranks, which is guaranteed to bring some magical moments of genius to the Games.”

Sean Glass, founder and UK managing director of Pikum!, says: “We’re all armchair experts on the Olympics. Pikum lets you prove you’re right against your mates – the most satisfying win of all!”

Pikum! launched in beta in May and can be played at


Notes to editors:

Need more information?

If you are a journalist and want more information on Pikum!, please contact Kate Hartley or Malini Majithia on 020 7386 4863 or email

About Pikum!

Pikum! is a new kind of betting game created and played by users online at The games can be played for fun or money (money betting services are offered through Pikum! Worldwide Limited, which holds a full eGambling license from the Alderney Gambling Control Commission).

The company has attracted top quality financial support and is backed by Virgin USA and First Round Capital. The company’s founders, Sean Glass, Logan Lindsell, and Johannes Larcher are serial entrepreneurs and have assembled an experienced international management team with experience from companies such as Yahoo!, Overture and Higher One.

This press release was distributed by ResponseSource Press Release Wire on behalf of Carrot Communications in the following categories: Men's Interest, Women's Interest & Beauty, Sport, for more information visit