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TheAlloy designs the latest iconic flagship communications solution from BT

Farnham, UK, August 11th 2008 – The new BT Home Hub, which was launched to wide acclaim, was designed in partnership with leading design consultancy TheAlloy.

The successful completion of the BT Home Hub project marks another highlight in the longstanding strategic partnership between BT and TheAlloy. The two companies have worked on numerous projects over many years.

The new BT Home Hub was a significant design challenge for the team at TheAlloy, led by Director Nina Warburton. “Our challenge was to create a solution that clearly represents the complex technology that gives the BT Home Hub its wireless range, with an iconic design that can be left out on show,” said Warburton.

The BT Home Hub is a designed as a wave, cradling the telephone handset at the centre. This reflects the central function that the BT Home Hub plays, delivering entertainment, Internet and voice.

Featuring no external antenna, blue LED lights and a floating black gloss fascia, the BT Home Hub looks and feels a world apart from a typical wireless router. Rightly so in Warburton’s opinion: “It is not only what the Hub can do that is exciting, but how it fits into the home. By paying attention to the critical details, the new BT Home Hub and handset look good, deliver enhanced services and are easy to use.”

TheAlloy played a pivotal role in liaising with BT’s manufacturing partners to ensure that the product was delivered in record time without compromise to either design or functionality. “The process was a complex one with significant time restraints,” commented Warburton. “Our experience working with manufacturing suppliers and our expertise in risk anticipation ensured that the challenging deadlines were met.”

“With such a broad customer base, it was critical that the BT Home Hub had broad appeal across a wide range of social and age criteria. We have designed the solution to be inclusive, with appeal to all demographics. This was done without losing any of the finesse that was essential in the creation of such an iconic device,” continued Warburton.

The BT Home Hub marketing campaign began this week.


About TheAlloy

TheAlloy is a design consultancy. The company creates platforms that deliver better user experiences to drive improved organizational effectiveness. TheAlloy has created thousands of improved experiences that have delivered real business benefits to its clients and partners.

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Chris Bignell or Gary Marshall
XL Communications
Tel: +44 (0)7834 020460 / +44 (0)7733 224654
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