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Chief Executive of international multilingual helpline CallUma, Tony Partridge, has sold so many luggage tracking tags this season that the Mayor of London's latest fiasco came as no surprise.

"When I heard that Boris's bags had been held up at Gatwick on return from holiday, I immediately couriered a pack of our Tag ‘n’ Traq coded luggage tags to his home" said Tony.

The tags are highly visible and durable and carry a multilingual helpline number for lost luggage handlers around the world to contact speaking his or her language. The tags don’t require a customer’s name and address, which reduces the risk of identity fraud and breach of security. Each set of tags is printed with a tracking number, unique to the customer instead. CallUma does the rest and arranges a speedy return of the bags with minimum disruption.

"I've never quite known a summer season like this," continued Tony, "Ever since the T5 trauma, it's been 'baggage bananas' out there - on some flights it can be as many as one in nine bags going missing! Our international call centre has been mighty busy sorting out the mess – happily we get 75% of our customers’ bags back within 48 hours of them disappearing".

Knowing the Mayor to have a hectic lifestyle, Mr Partridge has also advised him to tag his laptop and each of his children.


Editor's notes:

CallUma stands for Universal Multilingual Assistance

Annual Tag ‘n’ Traq luggage tag and tracking service costs £4.95. CallUma’s other products also include 24/7 instant access to live interpreters speaking over 100 languages and providing emergency assistance to travellers worldwide.

CallUma products are available via and or at any branch of Cooperative Travel throughout the UK and Ireland.

For further details or to arrange an interview contact Julia Carr, Communications Manager or Tony Partridge, CEO on 01481 825100 / 07757 772293 or /

This press release was distributed by ResponseSource Press Release Wire on behalf of CallUma in the following categories: Travel, for more information visit