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You can’t open a newspaper or turn a TV on these days without being scared silly about the credit crunch. As the nation feels the pinch, Ethical Superstore ( is championing some ethical buys that will keep your bank manager happy by saving you money.

Savings can be made straight away to offset rapidly rising energy prices thanks to the OWL Wireless Energy Monitor (£34.95). Helping you keep a beady eye on your family’s energy consumption it monitors your energy usage, how much it’s costing you and the level of harmful C02 emissions being produced. Helping reduce electricity consumption by up to £99* in the first year alone it pays for itself in just five months:

We Brits drink a staggering 165 million cups of tea each day** so just how much energy are you wasting each time you sit down with your favourite Rosie Lee? The Eco Kettle (£29.50) reduces energy by a massive 31% and is ‘Recommended’ by the Energy Saving Trust: Alternatively, the Tefal Quick Cup (£59.99) produces hot water in just three seconds and only heats the exact amount needed. An all-round energy, money and time saver!

Another gadget recommended by the Energy Saving Trust is the Ecoplus One Mini (£39.99) which uses much fewer watts than other radios and proves that good things come in small packages. This teeny DAB digital radio has exceptional sound quality is available in black, white or pink. It’s light enough to be used as a portable radio – great for BBQ’s and holidays.

How many electrical items do you leave on standby costing you money every hour? Research has suggested it can also reduce the equipment’s lifespan by 15% and create a needless fire risk. Invest in an Intelli-Plug for Televisions (£14.95) and you’ll never leave your TV on standby again. Simply switch your TV off normally using your remote control and the IntelliPlug does the rest.

No more standby - no more wasted power!
Alternatively, give electricity a miss altogether and rely on brute force with the Powerplus Piranha Wind-up Shaver (£19.95) - a dynamo shaver which provides two minutes of shaving for every 60 seconds of winding.

If you’re a particularly hairy specimen you’ll love the fact you can take it anywhere and will never run out of juice:

Did you know flushing the loo is responsible for just under a third of the water used in our homes ***? A simple and easy way to reduce this is to place a Hippo the Water Saver (£1.99) in the toilet cistern as it conserves three litres of water per flush:

Buy in bulk to save cash by investing in a 5L bottle of Ecover Washing Up Liquid (£7.99) which will last you a year. Using less water to clean your dirty dishes, Ecover is made from plant based ingredients for a minimum impact on aquatic life:

Look after the pennies and the pounds will look after themselves and all that.


For more information please contact Rachel Groves or Kirsty Gyton at Bray Leino on 0117 973 1173 or / Images available on request

Notes to editors:


* Based on Energy Saving Trust average figure of 12.12/kWh.
** UK Tea Council - - August 2008
*** WaterWise – August 2008 –

• Ethical Superstore is a one stop shop for ethical gifts, eco-friendly gadgets, fairtrade and organic groceries

• With more than 3,500 products just a mouse click away, it is the perfect place for ethical shopping

• From organic wine to Fairtrade coffee, from vegetarian food to cosmetics free from animal cruelty, Ethical superstore offers an amazing range of products that help you to buy what you believe

This press release was distributed by ResponseSource Press Release Wire on behalf of Bray Leino in the following categories: Men's Interest, Home & Garden, Women's Interest & Beauty, Environment & Nature, Retail & Fashion, for more information visit