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Baby Etc has selected Moneyspyder to launch a fresh online approach to Baby Product selection.

Baby Etc, based in Romsey, wants to help relieve the stress of buying baby products for new parents. Listing products from brands including; Annabel Karmel, Baa-baa, Bosieboo, Brights and Stripes, Hearts & Kisses, i’coo, Lollipop Lane, Petites Bebettes, Skip Hop, Sidney & Lola, Soggs and Wallaboo.

The new website, Baby Etc, showcases the latest thinking in online branding, technology, functionality and design, delivering a world class online customer experience.

Using Moneyspyder's revolutionary Ruby on Rails technology platform, site features include: sophisticated on-site search, unobtrusive Javascript product display and image zoom, class leading usability, streamlining the customer journey and a simple check out process, removing purchase confusion, increasing conversion, average order value and reduced check out abandonment.

Garry Ellis – Buying & Merchandising Manager for Baby Etc said:
“We chose Moneyspyder as our integrated e-commerce business partner because of their commitment to continual month on month business improvement via data analytics, ability to optimise our site through split testing and their passion for the business. The speed of project delivery (10 weeks) and their use of agile development methodology, which resulted in clear demonstrable progress at each stage of the interative project build, was a market differentiator. The end result exceeded my initial demands and expectations, with the first round of customer feedback having been excellent.”

James Aston – Managing Director of Moneyspyder commented:
“Winning the agreement to build this new approach to selling new parent lifestyle products for the Baby Etc site, is just the first phase in our growing partnership. By reviewing monthly web analytics data and split testing split testing, Moneyspyder will be able to adopt and change to customer trends and online market fashions via the flexibility of the Moneyspyder platform. I know this influenced Baby Etc greatly when looking for an e-commerce partner, as well as our passion for month on month business improvement.”

Notes to editors:

About Baby Etc Baby Etc

At Baby Etc. we want you to enjoy your baby, and we want to help relieve the stress of buying things for them. We are parents who can remember the mixed feelings of panic, delight, exhilaration, fear and confusion that start when you discover you’re pregnant for the first time.

The realisation that you are going to have 24-hour a day responsibility for a totally dependent little life can be incredibly daunting. After all, babies don’t come with a manual.

And when you are in this vulnerable state, people try to sell you so much stuff!

What we found frustrating was the lack of easily accessible advice on most websites. Then, there was the nagging feeling you were buying things you didn’t need. So when, some years later, the opportunity came along to start this site, we wanted to do several things.

We do our best to only sell you things you do, actually need. And when things are a bit of an indulgence, we tell you so. Also, if products are offered that should only be used when your child reaches a certain age, cot bumpers for instance, we tell you so.

Finally, wherever possible, we will offer an organic alternative. Happy parenting – it really is the greatest of fun.
For more information see Baby Etc

About Moneyspyder Ltd. Split Testing, Moneyspyder

Moneyspyder develops and hosts state of the art e-commerce sites and continuously improves the customer experience using web analytics, online split testing and regular site enhancements. We think of our e-commerce delivery more as a business partnership than simply a service.

For more information, please contact James Aston – Managing Director
Email:; Tel: 020 7843 9807

This press release was distributed by ResponseSource Press Release Wire on behalf of Moneyspyder Ltd in the following categories: Consumer Technology, for more information visit