19th August 2008 – London, UK: Top 10 Broadband the UK’s leading broadband comparison site has today announced the results of its inaugural annual broadband awards. Winners include O2 as the fastest broadband provider, BT as the winner in the wireless broadband category and ‘3' as best mobile broadband provider.
The Top 10 Broadband team closely analysed data captured in over 310,000 speed tests carried out on the Top 10 Broadband site as part of the judging process and broadband packages were rigorously tested against a wide range of criteria to secure victory in award categories such as fastest broadband, customer satisfaction and broadband bundle. The awards therefore offer recognition to broadband providers that have achieved excellence in their field.
O2 won the Fastest Broadband and Customer Satisfaction awards, with an average download speed of 6.128Mb and customer rating of 3.84 out of 5 making it attractive to the number of UK consumers who want to download songs and movies, stream live video and play games online without the connection dropping in and out or the download taking a long time.
UK broadband customers increasingly seek the flexibility to connect to the internet from their laptops both wirelessly at home and via mobile broadband when on the move. The Wireless Broadband award went to BT as their wireless router, the BT HomeHub 2.0, doubles the wireless reach of most routers and facilitates digital TV.
‘3’ were the clear winner in the mobile broadband category, with their expansive range of packages offering a variety of download allowance and laptop options. With mobile broadband sales increasing by 50% month-on-month this is the fastest-moving and most progressive sector of the broadband market.
“The winners of the Top 10 Broadband awards have distinguished themselves in the UK broadband market by offering first-class packages tailored to niche areas of the market.” Says Jessica McArdle from Top 10 Broadband.
Customer reviews and specific package offerings including price, download allowance, contract length and speed of over 120 broadband packages were also judged by the Top 10 Broadband team.
“The Top 10 Broadband awards amount to a comprehensive guide to the best broadband packages on the market allowing the public to make informed buying decisions,” says McArdle.
The Top 10 Broadband Awards and winners:
Fastest Broadband: O2
Customer Satisfaction: O2
Mobile Broadband: 3
Wireless Broadband: BT
Broadband Bundle: Virgin Media
Value Broadband: TalkTalk
Short-Contract Broadband: AOL Broadband
Small ISP: PlusNet
Gaming Broadband: Be
Student Broadband: Vodafone
For more information on the specific package features that impressed the judges and the awards themselves, see the award pages listed in the links section below.
Notes to Editors:
About Top 10 Broadband:
Top 10 Broadband is the UK’s most popular dedicated broadband comparison site (Alexa, July 2008) with over one million unique users a month. The site offers comparison tools to users allowing them to make efficient broadband buying decisions in seconds.
For more information or to arrange an interview, call Jessica McArdle at Formula on 020 3170 8042, or email email@example.com.
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