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32% of British females would starve for their fashion, and half of the female population are spending more on clothes and accessories each month than they are on food, according to a celebrity fashion website, prompting the new diet phrase “fashiorexia”.

The British public have been gorging themselves on fashion, not food, this summer so far, with nearly half, 49%, of people admitting to spending more on looking good than eating, and 18% of people spending more than half their wages each month on clothes and accessories.

Despite the Credit Crunch and reports that the public are now spending less on non-essential items, 49% of fashion hungry shoppers are spending more on their appearance on a monthly basis than food, according to research of 4,315 female members of the general public by star style stealing website

A huge 32% of the women polled said that they would prefer to go without food if it meant making a fashion purchase, confessing, when asked, to belonging to the term ‘fashiorexic’, pronounced fash-o-rexic. 28% of people claim that this ‘diet’ keeps their weight in check. When broken down further, a huge 52% of 18-25 year olds belong to this train of thought.

The study found that the majority of the public; 34%, spend between £100-150 per person on food per month. In contrast, the average outlay of those polled was 11% of their wages, or £173.36.

71% of 18-25 year old females spend £150+ per month on clothing and accessories, of which 16% spend more than half their wages on looking good.

The biggest surprise is in the 31 – 40 year old category, where 21% of women claimed to spend more than half of their wages on fashion, and 56% admit to spending more on fashion than eating.

Speaking about the results, celebrity fashion website Head Fashionista, Jill Tovey said,

“Fashion is clearly still a thriving industry, despite the economy. More people are searching for the best deals and bargains online rather than traipse the high streets, and clearly enjoying themselves whilst doing it!”

“With regards to ‘fashiorexia’, I and MyCelebrityFashion would never advocate eating unhealthily for the sake of fashion, and believe in balance.”


For more information, or to interview Jill Tovey, Head Fashionista of, please contact Rich Leigh of 10 Yetis Public Relations Agency on 01452 348 211 or


MyCelebrityFashion was named Website of the Week in WebUser magazine 07/08/08

MyCelebrityFashion was named Website of the Week by Tara Palmer-Tomkinson’s website 08/08/08

MyCelebrityFashion is the first UK site dedicated to listing celebrities and where you can buy their style of clothing, including Kate Moss, Sienna Miller, Victoria Beckham, Agyness Deyn, Cheryl Cole and others

The site lists the latest discounts and offers across a number of big name brands including Armani, Gucci, Ralph Lauren, Tommy Hilfiger etc

Large high street retail outlets such as House of Fraser, Schuh, Laura Ashley, Miss Selfridge, Marks and Spencer, Wallis and Faith have their ranges and latest fashion items listed on the site
i. – 11% of median monthly female earnings

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This press release was distributed by ResponseSource Press Release Wire on behalf of 10 Yetis PR and Marketing in the following categories: Health, Leisure & Hobbies, Women's Interest & Beauty, Food & Drink, Retail & Fashion, for more information visit