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UnLtdWorld, the social network for social entrepreneurs has been announced as one of 21 UK companies to be going on the Digital Mission 2008 to New York.

UnLtdWorld has been selected for a place on the UK DTI’s Digital Mission, as one of the 21 UK companies that will spend from the 14th-19th September in New York during the Web 2.0 Expo, the global gathering for web industry experts. were chosen to attend the esteemed venture by an expert panel of judges, including Dragons’ Den’s Doug Richard, Editor of TechCrunch UK Mike Butcher, Codeworks CEO Herb Kim, Northwest Vision and Media’s Enda Carey, DFJ Esprit partner Nic Brisbourne and Seedcamp CEO Reshma Sohoni.

Alberto Nardelli, Chief Strategist for UnLtdWorld, and the lucky representative chosen to fly the flag for the social network in New York, said,

“To represent UnLtdWorld alongside such an array of amazing companies will be an honour. It is my hope that through the Digital Mission we establish a range of strategic partnerships and relations with like-minded organisations in the States, one of the most vibrant and growing social entrepreneur sectors in the world. I also hope to share the stories of the many amazing social entrepreneurs making a difference here, with others working in the same field over there. I’m really excited about the Digital Mission and think it will be a brilliant opportunity, and it is great that Chinwag and UK DTI have put together such a fantastic programme.

Digital Mission is organised by Chinwag for UK Trade & Investment, enabling digital companies to expand into overseas markets and attract investment outside the UK. The Mission is sponsored by Winston & Straw, and partnered by TechCrunch UK and Seedcamp.

Web 2.0 Expo is a global annual gathering of technical, design, marketing, and business professionals who are building the next generation web. Web 2.0 Expo features the most innovative and successful Internet industry figures and companies providing attendees with examples of business models, development paradigms, and design strategies to enable mainstream businesses and new arrivals to the Web 2.0 world to take advantage of this new generation of services and opportunities.

Established in March 2008, in the UK, with support from UnLtd – the foundation for social entrepreneurs - connects thousands of social entrepreneurs and charities worldwide, including some of the biggest names in social enterprise.

The full list of participating companies:

B View -
Harvest Digital -
Head London -
Headshift -
Huddle -
idiomag -
KMP Interactive Marketing and Technology -
Market Sentinel -
Mippin -
Littleloud -
QuickTV -
Slicethepie -
Smarkets -
Sweemo -
Tactile CRM -
Tempero -
UGame -
UnLtdWorld -
Unruly Media -
Veedow -
WorldTV -



For more information contact Andy or Rich, 10 Yetis Public Relations Agency on 01452 348 211 –

To speak to UnLtdWorld contact Alberto Nardelli at or on +44(0)2075661137 or on Twitter at

- UnLtdWorld aims to foster a community of socially-minded people

- Over 8 minutes spent in average per user on the site per day, 10 pages viewed/user/day, 1000s of objects added to the site

- On average one in four members logs in everyday.

- UnLtdWorld is a finalist in the 2008 New Statesman New Media Awards, Innovation Category

- UnLtdWorld was runner-up at Startup 2.0 2008, an award aimed at recognizing the most innovative start-ups in the Europe.

- For an overview of the sites functionality visit:

- A dedicated media section (with logo, screenshots and select media coverage) is available here:

- The UnLtdWorld Blog:

- UnLtdWorld is supported by UnLtd – The Foundation for Social Entrepreneurs, a unique and dynamic organisation whose mission is to reach out and unleash the energies of social entrepreneurs (

UnLtdWorld is powered by Elgg
- Elgg is an open platform that allows anyone to build socially aware applications.

Further Information

UnLtdWorld is aimed at connecting social entrepreneurs, social innovators, socially-minded people and organisations that invest their efforts in changing the world for the better, and enabling these audiences to find and share targeted information.

Most social networks are built around relevance of contacts and broadcast information within circles of acquaintances. UnLtdWorld is about commonality of purpose: fostering new connections and matching information through the power of community and relevance of context and content.

For example through a feature called Neighbourhoods, members are dynamically matched around parameters of similarity, such as location, issues of interest and skills.

On UnLtdWorld you can connect with others, search and share resources and opportunities, find and list services and products, share answers to key questions, create and join groups, promote and find events, support inspiring projects and lots more.

UnLtdWorld is established on the principle that social entrepreneurship is not a special interest, but a complex market with specific dynamics. Social enterprise in fact now contributes to over 1% of GDP in the UK. UnLtdWorld isn’t about duplicating or substituting real world dynamics, but aims to complement and add value to the array of fantastic positive action and efforts happening around the planet, and thereby enable even greater impact.
This may for example mean, dynamically linking individuals working in the same location on similar issues, efficiently connecting buyers and sellers of relevant products and services, more effectively linking diverse stakeholders and groups, or making it easy for social entrepreneurs to learn from each other while sharing information and building knowledge collaboratively.

In parallel to fostering a vibrant community, UnLtdWorld aims to help build the capacity of social entrepreneurship, and enhance the efficiency of relations between social entrepreneurs, relevant stakeholders and the general public. We aim to do this mainly through the UnLtdWorld Research Lab, the world's most powerful mapping and graphing of social entrepreneurship, and of social and environmental issues. Through the Research Lab, UnLtdWorld provides critical social insight. Anyone, no matter their size, can access, use and take advantage of this platform, and by doing so co-create even greater value.

Beyond technology, our focus is on people that are investing their energy in changing their communities and the world for the better. Our efforts, passion and enthusiasm is in providing the most powerful possible platform to support the true innovators and enablers of positive impact – those that in unexpected ways can change the way the world is.

High resolution images available upon request

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