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Maximizer Beats 2007 Winner and Rival

Bracknell, UK - August 20, 2008 – Maximizer Software (TSX:MAX), a leading provider of simple, accessible customer relationship management (CRM) solutions, today announced that it has been named the winner in CRM magazine’s 2008 Market Leader Awards for SMB CRM for the 2nd time in three years. This year, Maximizer Software has again taken the lead position from last year’s winner and rival Taking the crown from in 2006 and again this year, Maximizer has clearly established itself as one of two key vendors that stand out in this crowded market.

“As a pioneer in CRM for small businesses, we are pleased that Maximizer has again been recognised as the leader in this demanding and growing market,” said John Caputo, president, Maximizer Software. “As we aggressively command the Mobile CRM leadership position, we look forward to building stronger, more successful mobile sales organisations with market-leading products and services.”

The awards are based on a composite score that includes revenue, revenue growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality and company direction. Maximizer was presented with the award during CRM magazine’s annual destinationCRM industry conference in New York City, Aug. 19-20, 2008.

“CRM is proud to recognise characteristically strong competitor Maximizer Software as a winner in the CRM industry,” said Joshua Weinberger, managing editor of CRM magazine. “Maximizer's longtime commitment to serving the fastest-growing CRM segment—SMBs—is reflected in the results, particularly in the high marks it received for its focus on affordability and mobility, and for helping to drive best practices and customer satisfaction.”

Additional details on Maximizer Software's “CRM Market Leader” awards are available in the September 2008 issue of CRM magazine and at

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About Maximizer Software

Maximizer Software is a leading provider of simple, accessible, customer relationship management (CRM) solutions, providing the best value for small and medium-sized businesses. As a pioneer in the CRM industry for more than 20 years, Maximizer offers sales, marketing, and customer service staff and managers access to customer information through mobile devices, online, or the desktop. Maximizer’s solutions enable organisations to accelerate business growth by streamlining sales, marketing and customer service processes, while exceeding client expectations. Maximizer Software has sold over one million licenses to more than 120,000 customers, ranging in size from entrepreneurs to multi-national organisations, including: Siemens, Société Générale, HSBC, TD Securities, Lockheed Martin, Brian Tracy International, Fisher & Paykel Healthcare, Oxford University Press, and Cathay Pacific. Maximizer Software is a global business with offices and over 400 business partners throughout the Americas, Europe/Middle East/Africa and Asia Pacific.

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This release may contain certain forward-looking statements reflecting Maximizer Software Inc.’s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company’s financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

Media Contact:

Sara Katz
Marketing Manager EMEA
Maximizer Software Ltd.
Tel Direct: +44 (0) 1344 766909

Jonathan Bawden or Emily Young
Portfolio Communications Ltd.
Tel: +44 (0)20 7240 6959
Email: /

Ref: 08-118
Date: 20.08.08

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