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Hi,

UK tea experts, teapigs, are launching matcha tea in the UK this September and we’d like to invite you to the official launch of their organic matcha tea:

• Date: Wednesday 27th August 2008
• Time: 8.30am-10.30am
• Venue: Selfridges, The Gallery Restaurant, Ground Floor (Enter via the Duke Street store entrance)

Already a celeb favourite (Eva Longoria and Gwyneth Paltrow are both self-confessed fans and use it to help them stay so svelte), matcha tea is a super-concentrated green tea powder grown in Japan, which has been scientifically proven to increase metabolism, boost energy and promote a feeling of calm. And as it’s packed with anti-oxidants, it’s also great for your skin, hair and nails.

But don’t just rely on what we’re telling you. Come along to our launch event and hear what independent experts are saying about this natural phenomenon.

Facts/stats and quotes from our “teapigs matcha two week challenge” consumer test will also be available.

After being treated to a delicious Green Power Breakfast – supplied by top celebrity haunt Fifteen, including a tasty matcha smoothie, specially developed by their mixologists, you can take away a special goodie bag complete with your very own matcha tea set.

teapigs organic matcha is available exclusively at Selfridges (Food Hall) from 1st September.

For more information on this fantastic product, please see the press release below.

Please do let us know if you are able to attend and we will forward on a formal invite. We look forward to hearing from you!

RSVP: sarah@pr4.com or 020 7637 1237

PRESS RELEASE

Health Watch: could this super power green tea be the key to weight loss and anti ageing...?

Find out! Take the two week MATCHA challenge and say hello to more energy, a boosted metabolism and a calmer, happier you!

(Embargoed 1st September 2008) Matcha, a Japanese ceremonial tea drunk by Buddhist monks for over 900 years goes on mainstream sale in the UK this week. Could a regular shot of these ground green tea leaves really be the answer to many of our modern day ills?

Originating from the renowned Nishio region in Japan, teapigs matcha is essentially a super-charged green tea grown in specialist conditions and then ground to a fine powder. While green tea has long been the beverage of choice for the health conscious among us, matcha offers a super powerful new option.

Matcha is packed full of antioxidants and amongst some of matcha’s claimed benefits are its ability to raise energy levels whilst at the same time maintaining a feeling of relaxed calm, enhanced mood and an increase to the metabolism.

A Californian study found that matcha contains as much as 137 times the antioxidants found in a standard green tea bag, 70 times the antioxidant power of orange juice and 9 times the beta carotene level of spinach. Researchers are also finding that these antioxidants may also help reduce cholesterol, reduce the risk of heart disease, control blood pressure and reduce damage to cells. Other research has indicated that green tea consumption also boosts the metabolism.

Matcha’s energy boosting properties are due to its high level of theophyline which causes a slow release of energy over a 6 to 8 hour period and doesn’t give the short term energy spike and jitters often associated with caffeine. Its mood enhancing properties are due to L-theannine, a strong amino acid which helps the body naturally increase serotonin levels to create a feeling of wellbeing for 3-6 hours. For centuries Buddhist monks have relied upon matcha to give them the energy and concentration needed for long periods of meditation.

Louise Allen of teapigs, the UK fine tea company that has brought matcha to the UK says;

“We are increasingly aware of our health and beauty and regularly look out for the latest craze that promises to fix wrinkles, reduce the waistline or boost energy. But matcha isn’t a fad it’s a tried and tested natural phenomenon, enjoyed and treasured by the Japanese for over 900 years.”

Traditionally, in Japan, matcha is served at a tea ceremony but according to teapigs you can easily enjoy the benefits without the fuss. Louise says:

“Because matcha is finely ground green tea leaves you ingest the total goodness when you add it to water, unlike a normal tea bag where much of the goodness remains in the discarded leaves. So, whether you drink it traditionally, have it in a smoothie, take it as a shot, a hot or cold latte or maybe even sprinkle in your cooking, by simply ingesting matcha you are absorbing the total benefits of this legendary tea.”

Available exclusively in Selfridges (Food Hall) and via the teapigs website, www.teapigs.co.uk. Priced £25.00 for a 30g pot (approximately 30 servings per pot).

About teapigs

teapigs believe that there is a tremendous opportunity to upgrade the quality of the tea experience in Britain by offering consumers the quality of premium whole leaf teas and a range of products that go way beyond the standard “cuppa”. With more and more evidence of the health benefits of drinking tea and the consumer trends towards higher quality products with true provenance, tea is in the perfect position to capture consumers’ imagination in new and novel ways.

Matcha and the whole range of teapigs teas are available to buy online at www.teapigs.co.uk

For more information, photography and matcha samples please contact the girls at PR4:

sarah@pr4.com, 020 7637 1237 www.pr4.com

This press release was distributed by ResponseSource Press Release Wire on behalf of PR4 Media in the following categories: Men's Interest, Entertainment & Arts, Health, Leisure & Hobbies, Women's Interest & Beauty, Food & Drink, Retail & Fashion, for more information visit https://pressreleasewire.responsesource.com/about.