Marketers needing fast access to the opinions and concerns of business decision makers turn to OmNow™ for immediate results.
OmNow™, the rapidly growing mobile omnibus, a partnership between specialists in mobile surveys OnePoint™ and market research agency Dipsticks Research, delighted TFM Networks with its recent poll of senior business leaders. Senior business leaders are notoriously difficult to reach, but the combination of hot-topic questions and the speed and convenience of communicating via the mobile phone means that OmNow gives its clients answers in hours, not days.
The TFM Networks research, assessing the business impact of increased fuel costs and environmental legislation on British business, drilled down on issues that are damaging Britain’s businesses where it hurts – the bottom line. Polling the views and opinions of 258 senior business managers, comprised of 115 CEO/Managing Directors and 135 senior managers, TFM Networks was able to see the results come in ‘live,’ with the vast majority of respondents replying within a few hours.
Neil Jessop, Managing Director, OnePoint Surveys, said “For marketers looking for research techniques to uncover the hot buttons of their customers, OmNow is the fastest and most sophisticated tool in the market today.” He continued, “The ability to poll customers at high speed and low cost is especially important in uncertain business climates and being able to tailor marketing and sales messages that hit decision makers exactly in tune with their thinking can make all the difference.”
Fast response surveys also provide useful ammunition for Press Officers, as TFM Networks managing director Stewart Yates explained: “The speed of the survey meant that we had newsworthy headline material that was timely and relevant, and gave us the opportunity to position our business as a provider of appropriate solutions for real business concerns.”
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OnePoint Surveys (www.onepointsurveys.com), specialists in mobile surveys, have partnered with market research agency Dipsticks Research (www.dipsticksresearch.com) to provide OmNow. OmNow is the first nationally representative mobile omnibus to deliver results within four hours, provide real-time access to survey responses and use both SMS and WAP mobile phone technology. The combination of OnePoint’s cutting-edge mobile survey technology fused with the research and panel expertise at Dipsticks Research provides researchers with a powerful, cost-effective omnibus tool that is able to deliver high quality results very quickly.
More information about OmNow can be found at www.omnow.co.uk .
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