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BT Baby Monitor Mk1 winner for Design Business Association and parents alike

Farnham, UK, August 26th 2008 – Leading design consultancy TheAlloy, has secured another DBA Design Effectiveness Award, with strategic partner BT, for the BT Baby Monitor Mk1. This DBA Design Effectiveness Award uniquely recognises the integral role effective design by TheAlloy has played in the creation of business growth for BT in a new product market.

“BT’s baby product reputation is one of the best in the market as a result of the success of the BT Baby Monitor Mk1,” said Daniel Sanders, Senior Propositions Manager, BT. “As a partner; TheAlloy embraced the challenge to design an entirely new product line for BT. One that demands excellence above all things to deliver an eminently usable product to our customers who rely on and trust our brand. Our belief in TheAlloy’s unique capability to once again deliver a market leading design is borne out by this latest award.”

The core objective was to maximise BT’s brand and provide a value driven extension of the brand into new markets. The BT Baby Monitor Mk1 was launched into a highly competitive market dominated by a number of well established baby brands. With no price advantage, and a standing start, the design enabled BT to take significant share with a non-network product in a completely new market.

The design of the BT Baby Monitor Mark 1 itself, whilst sleek and stylish, was driven by usability, incorporating practical features that deliver peace of mind for the parent. The product introduced DECT digital technology for a new level of sound quality for improved monitoring and adjustable sensitivity. Other clever design features that have proven to be especially popular with those who purchased the device include parent talk back facility, nightlight, temperature gauges and lullabies.

“To win a DBA Design Effectiveness Award, is a great honour. To consistently win these awards is a reflection of the dedication the design teams continue to bring to projects that again and again deliver true commercial impact for our clients,” said Gus Desbarats, Chairman, TheAlloy. “We are especially pleased to be able to share this win with BT which has, for the many years that we have worked in partnership, understood the value of great design, both commercially, and in terms of building brand recognition and loyalty.”

Notes for Editors

The final results for the 2008 DBA Design Effectiveness awards are to be announced on November 4th.


About TheAlloy

TheAlloy is a design consultancy. The company creates platforms that deliver better user experiences to drive improved organizational effectiveness. TheAlloy has created thousands of improved experiences that have delivered real business benefits to its clients and partners.

For TheAlloy contact:

Chris Bignell or Gary Marshall
XL Communications
Tel: +44 (0)7834 020460 / +44 (0)7733 224654
Email: /

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This press release was distributed by ResponseSource Press Release Wire on behalf of XL Communications in the following categories: Consumer Technology, for more information visit