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IPTV football screen-grab

emuse and T-Home go live with ground-breaking Bundesliga Interaktive service on Microsoft Mediaroom in Germany

27th August 2008 – T-Home, the IPTV division of Deutsche Telekom AG, and emuse have launched the first interactive IPTV application in the world to enhance a major sporting event. Following the German Telecommunications giant’s acquisition of the IPTV rights to all of the Bundesliga (German Premier League football) for their T-Home platform and the signing of a development agreement with emuse in late-2007, the companies have now launched the latest release of the Bundesliga Interaktive service.

The application features coverage of up to 9 concurrent live matches every game weekend, the facility to watch a variety of those games simultaneously and to access “catch up” footage enabling viewers to see selected match highlights from as little as 30 seconds after they occur. The service is further enhanced with the addition of club updates, player news and match statistics.

The full games and match highlight packages are then archived and can be viewed at any time by T-Home subscribers. T-Home subscribers can access this free service by pressing the blue button (which is a dedicated Bundesliga Interaktive button), by navigating through the T-Home interactive services menu or by entering the dedicated Bundesliga Interaktive channel number.

T-Home’s customers may access video clips for every significant event in all Bundesliga football matches both live and retrospectively for the whole season. It also allows T-Home customers to construct play lists for the entire league and for individual teams in the league.

emuse and T-Home launched a Beta release of the service at the end of the 2007-2008 season and extra features in the latest release include a live summary of all games currently being played, a league table and a top scorers list and an at-a-glance view of all games being played on the current day.

“emuse has an unparalleled track-record in live IPTV deployments having worked with companies including British Telecom and T-Home” says Patrick Rainsford, CEO emuse “It is especially rewarding, however, to have deployed the Bundesliga Interaktive service which we believe is the most sophisticated event-driven and video rich application yet deployed on the Microsoft Mediaroom platform anywhere in the world” he concluded.

emuse and T-Home expect to announce further developments to their already close working relationship in the coming months.

About emuse

emuse - the leading international, interactive advertising and content solutions supplier. Currently the largest independent cross-platform, interactive advertising provider in the UK, emuse also supplies the creation and deployment of targeted integrated, world-wide campaigns across DTT, DCab, DSat, Mobile, IPTV, Broadband TV and Social Networks.

For further information please contact:

Lucy O'Brien, Fleishman Hillard
Tel: 0044 207 395 7070

Kara Hanahoe, emuse
Tel: 00353 86 24 64 353

About Deutsche Telekom AG

Deutsche Telekom is one of the leading integrated telecommunications companies worldwide with more than 119 million mobile customers, around 37 million fixed-network lines and more than 13 million broadband lines (as at: December 31, 2007). Deutsche Telekom's three product brands, T-Home, T-Mobile and T-Systems, offer its customers around the world modern telecommunications products and services from a single source – fixed-network telephony, broadband Internet, mobile communications and ICT solutions. As an international group of companies with some 240,000 employees in around 50 countries throughout the world, Deutsche Telekom generated half of its revenues of EUR 62.5 billion outside Germany in 2007.

Further information is available on the Internet at:

This press release was distributed by ResponseSource Press Release Wire on behalf of FleishmanHillard Fishburn in the following categories: Consumer Technology, Media & Marketing, for more information visit