Responsys to partner with NHS Choices to deliver personalised health information
London, UK. – August 28, 2008 – Responsys, a leading global provider of on-demand email and marketing automation solutions, announced today it has been appointed by NHS Choices, the official website of the National Health Service, to deliver a milestone healthcare communications system.
NHS Choices will utilise the award-winning Responsys Interact® email marketing platform to contact registered users about their individual health concerns, helping to deliver personalised health programmes on relevant health issues depending on the need of the individual.
As the official website for the National Health Service, NHS Choices helps users make choices about their health, from lifestyle decisions to the practical aspects of finding and using NHS services. The focus of the NHS Choices website is on prevention rather than cure.
“We are proud to have been selected by NHS Choices after a thorough selection process which found Responsys to be best-placed to provide a cost-efficient email marketing solution,” said John Nugent, VP & GM EMEA for Responsys. “The vendor selection team at NHS Choices felt our robust technology coupled with our deep email experience gained in the consumer retail and travel sectors would bring commercial best practices in online marketing to their organisation and would enable them to quickly extend the NHS Choices program to the email channel.”
During the NHS Choices registration process users can select the healthcare information that is of most interest to them from over 50 options – from stress and weight loss to teenage health concerns and pregnancy issues. NHS Choices are then able to send automated, customised healthcare communications to millions of individuals each week.
“As we move to a more choice-based and personalised healthcare service it is crucial to have individualised communications, which are only possible with an automated system such as Responsys Interact,” Nugent continued. “Our solution for NHS Choices has the potential to not only encourage more healthy living but the power to actually save lives”.
Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys' hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California with its European office located in London, Responsys is trusted by leading brands such as 24 Hour Fitness, AOL (UK), Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, KeyBank, Lands' End, LEGO, Liz Claiborne, MORE TH>N, PETCO, Salesforce.com, Travelodge, Viking Direct and Which?. Responsys is recognized as a market category leader by Forrester Research and Jupiter Research in their most recent evaluations.
For more information, visit http://www.responsys.com.
Responsys®, Responsys Interact®, Individualised Lifecycle Marketing™ and Engage at Every Stage™ are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.
About NHS Choices
NHS Choices (www.nhs.uk) is the digital information service of the NHS that gives ordinary people the tools to make better, more informed choices about their treatments, health and wellbeing. It includes more than 80,000 pages of content, including video, interactive tools, a daily news service news and lifestyle features. Users can also check and compare hospital and doctors’ profiles and performance on-line.
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