Technology innovations company Glue4 Technologies has rebranded as Proxama. The rebrand marks the company’s continuing success in helping consumer-facing organisations get more from smart cards, NFC, mobile phones, the web and interactive TV.
Founder and CEO of Glue4 Technologies Dr Neil Garner explained: “As the market continues to evolve and our core consumer technologies develop, we are helping more clients to effectively and painlessly use them to innovate. We wanted a brand that would better express the firm’s expertise and the work we do. We chose Proxama as it has resonance in the market, particularly in relation to the sort of simple and easy to integrate solutions we create in contactless payments and ticketing, loyalty and service discovery.”
As Proxama makes its formal entry into the consumer technologies market, it does so with a growing number of high-profile clients, including Virgin Mobile, Sky, BT and MasterCard. The company also has a large number of proven business partnerships helping it to build open and flexible solutions that can be easily integrated with other service and solution providers.
Dr Neil Garner says: “There is growing interest in all of our technologies right now, particularly in smart cards and mobile phones. But the challenges for consumer-facing organisations remain very real. While there are now superior mobile handsets capable of a range of applications and the mobile web is a much better proposition, brands and retailers continue to struggle to link their online and real-world presence. Proxama is well-placed to help improve that customer experience, because we focus first and foremost on the customer’s user journey, not the technology.”
For further information contact Belinda Gannaway by email email@example.com or on +44(0)1603 283422.
Glue4 Technologies was founded in Norwich, UK, by Dr Neil Garner in 2005. The company became part of the ABnote Group in March 2008 and was relaunched as Proxama on September 1, 2008. Proxama works with consumer-facing organisations, helping them to get the most out of consumer technologies. The company employs some of the industry’s most experienced professionals in smartcards, mobile phones and interactive TV technologies and can combine these technologies to deliver solutions that can be easily integrated with a range of other suppliers in payments and ticketing, loyalty, and information and service discovery. Clients include MasterCard, Virgin Mobile, BT and Sky.
About American Banknote Corporation
American Banknote Corporation is a holding company and the parent of the ABnote Group, which operates through its subsidiary companies: American Banknote S.A. in Brazil, Transtex S.A. in Argentina, Leigh Mardon in Australia, ABnote NZ in New Zealand, CPS Technologies in France, ABnote Europe, s.r.o. in the Czech Republic, and American Bank Note Company in the United States. ABnote, which traces its founding to 1795 and American patriot Paul Revere, is a global supplier of secure documents, services and systems. Principal products include plastic cards, phone cards, paper certificates, lottery tickets, passports, state titles, certificates of origin, stock certificates, and checks. Services include print production, personalisation, secure warehousing, distribution, and fulfilment.
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