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Virgin Mobile France becomes Miyowa’s twenty-first operator deployment

Paris, 2 September 2008 – Miyowa, a dynamic global company providing compelling instant messaging and presence enriched Mobile Web 2.0 technologies, today announced its twenty-first operator deployment at MVNO, Virgin Mobile France. Miyowa’s proven and innovative MoveMessenger solution will now be available to customers of Virgin Mobile France, offering them the most innovative and proven mobile instant messaging technology.

Launched in 2006, Virgin Mobile France has just announced its millionth subscriber and is France’s fourth largest mobile operator. The company differentiates itself with its disruptive market approach. It unveiled ‘ExcessGold’ on 27 August 2008, a subscription package which includes community services such as unlimited SMS and emails, and also Windows Live Messenger – thanks to the platform developed by Miyowa.

Pascal Lorne, CEO of Miyowa, commented: “Virgin Mobile France is a true national reference as it is the fourth mobile operator in France. It is our twenty-first deployment at an operator, which proves that our technology is reputed and trusted.” He continued: “Our technology is designed to serve the needs of today’s market. In France today, 90% of 12-24 year olds’ own a mobile phone. This is why we are focused on providing innovative and exciting solutions that are perfectly suited to the target market.”

Julien Allisy, Marketing Director of Virgin Mobile France said: “We strive to offer our customers the services and functionality that they really want from a mobile service and, importantly, at an affordable subscription. With our young audience in mind, we naturally wanted to include MIM in our new ExcessGold service. Miyowa has enabled us to do this – we are delighted to be working together.”


About Miyowa

Established in 2003, Miyowa is a dynamic global company whose next generation solutions enable service providers to liberate their networks, deliver aggregated rich content and services to end users. A Red Herring Top 100 company, Miyowa’s award winning technology is innovative and proven, and relied on by leading mobile operators around the world, processing over 3 million interactions per day. Cited as the global industry leader for Mobile IM, it is also number 1 in Mobile Messaging Clients.

Miyowa created the first handset independent universal end-to-end client messaging technology (MoveMessenger™), compliant with all major existing standards and systems and provides mobile operators and communities with a white-labelled, scalable range of Mobile Web 2.0 Instant messaging related content and services.

In 2008, Miyowa introduced InTouch 5™, a flexible end-to-end solution that delivers the power to grow, control and monetise the evolving mobile data ecosystem. InTouch 5 integrates the mobile address book with social presence, mobile IM, mail, user-generated content, file sharing, location services and mobile advertising

For further press information, please call:

Andrew Durkin
T: +44 (0) 1628 502 601

Corporate PR contact:

Yann Mondon
T: +33 (0) 630 512 294

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