British people buying breaks online are shunning expensive holidays abroad in favour of short trips and local holidays.
Sales of holidays costing £500 or more are down 12 per cent compared to this time last year.
That’s according to analysis of the buying habits of half a million consumers on the froggybank.co.uk cashback network.
But sales of short breaks and local holidays increased by 4.5 per cent.
froggybank.co.uk compared the buying habits of its 500,000 UK members in May to July 2008 to the same period in 2007.
And it showed that the credit crunch has affected where people are choosing to go on holiday.
froggybank.co.uk’s marketing manager Nadeem Azam said: “In a funny way, this effect of the credit crunch should actually be good for Britain.
“If 12 per cent of people feel they can’t afford to go abroad and are holidaying here instead, that means they are spending their money in the UK.”
He added: “Maybe the UK’s tourism industry will see a little boost and feel a benefit of the average person feeling less well off.”
The network consists of 180 websites led by froggybank.co.uk, the UK’s first and only green 100% cashback site.
It’s estimated there are more than 20 million online shoppers in the UK who are yet to discover cashback and get back up to 100% of the middleman’s fee on all their online shopping.
Shoppers log onto a cashback site before making online purchases from major retailers as normal.
The referral fee paid by the retailer to the cashback site is returned to the shopper.
To help consumers even more, froggybank.co.uk recently released 101 tips to beat the credit crunch. You can see them here.
froggybank.co.uk has committed to work with PURE the Clean Planet Trust, to offset one million tons of carbon by 2012.
That’s equivalent to the annual emissions of 180,000 average UK homes.
100% of the cashback paid by retailers can be turned into charitable donations that will support PURE. Shoppers can alternatively give the money to another charity, or keep some or all of it for themselves.
NOTES TO EDITORS:
• For any further information or interviews please contact Paul Green at Publicity Heaven PR agency on 08452 303049, or email firstname.lastname@example.org
• You can find more information at www.froggybank.co.uk/press
• froggybank’s carbon offsets are provided by certified and verified carbon credit providers including PURE the Clean Planet Trust
• froggybank.co.uk is owned by eDeals UK Ltd, the biggest operator of consumer loyalty websites in the UK. The company operates 180 websites supported by 44 staff.
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