British people are turning to every deal and bargain available to them as they try to save money to ride out the credit crunch.
Sales of pay as you go mobile phones are up 8 per cent compared to last year, while sales of contract mobiles fell 4 per cent.
The extent of people’s desperation to find a bargain has been revealed by the half a million members of the froggybank.co.uk cashback network.
Consumers log on to the site before making online purchases, to earn cashback on everything they spend.
It means their buying habits can be easily analysed by the site. It has compared the buying habits of its 500,000 UK members in May to July 2008 to the same period in 2007.
As well as a shift in mobile phone sales, bundling is also on the increase.
7.5 per cent more consumers bought their broadband, TV and phone from the same company compared to last year.
Broadband switching is also up, by 8.5 per cent, as people look to drop their monthly costs.
froggybank.co.uk’s marketing manager Nadeem Azam said: “We have not yet reached the stage where people feel so poor that they will give up satellite TV or cut back on the number of calls and texts they make.
“But they are actively seeking out ways to cut the cost of staying online, connected and entertained.”
He added: “At froggybank.co.uk we are expecting to see this kind of switching continuing in the months to come. The big winners will be the firms that realise this and offer the best bundle and pay as you go deals.”
The network consists of 180 websites led by froggybank.co.uk, the UK’s first and only green 100% cashback site.
It’s estimated there are more than 20 million online shoppers in the UK who are yet to discover cashback and get back up to 100% of the middleman’s fee on all their online shopping.
Shoppers log onto a cashback site before making online purchases from major retailers as normal.
The referral fee paid by the retailer to the cashback site is returned to the shopper.
To help consumers even more, froggybank.co.uk recently released 101 tips to beat the credit crunch. You can see them here.
froggybank.co.uk has committed to work with PURE the Clean Planet Trust, to offset one million tons of carbon by 2012.
That’s equivalent to the annual emissions of 180,000 average UK homes.
100% of the cashback paid by retailers can be turned into charitable donations that will support PURE. Shoppers can alternatively give the money to another charity, or keep some or all of it for themselves.
NOTES TO EDITORS:
• For any further information or interviews please contact Paul Green at Publicity Heaven PR agency on 08452 303049, or email email@example.com
• You can find more information at www.froggybank.co.uk/press
• froggybank’s carbon offsets are provided by certified and verified carbon credit providers including PURE the Clean Planet Trust
• froggybank.co.uk is owned by eDeals UK Ltd, the biggest operator of consumer loyalty websites in the UK. The company operates 180 websites supported by 44 staff.
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