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Hi-res photo available, email: jane.lee at

West Byfleet, Surrey – 4 September 2008 - Ecommerce software specialist, Actinic, has prepared the following tips to help online retailers have a cracker of a Christmas season.

For the full article, including comments and examples from some real-life online store owners, see

1. Prepare your marketing ideas early
However you plan to promote your web site at Christmas, run some small-scale tests now. Establish what works, and refine it.

2. Can you handle the extra traffic?
The average e-tailer gets 30% more orders in November/December. Make sure your site and staffing levels can cope with the increase.

3. Sort out your deliveries
Make sure your logistics supplier will be able to cope with demand for Christmas deliveries.

4. Anticipate last-minute shoppers
Cite a final ordering date for Christmas delivery on every page - highlighted when the deadline has passed.

5. Use seasonal promotions
Find creative ways to mark the season. Put gift ideas on your home page, stock Christmas-themed items and offer gift-wrapping.

6. Upsell to maximise the opportunity
Where gifts need additional items such as batteries, ensure they can be ordered together. Incentivise extra purchases with offers like 'buy two and get one free'.

7. Customers in a rush
Most online shoppers are in a hurry, particularly Christmas ones; make it easy for them to find what they want.

8. Thank regulars
Good supplier relationships can help resolve problems. Consider offering discount during January to suppliers as well as good customers.

9. Keep a sense of humour!
Customer stress-levels rise going towards Christmas. Keep a professional attitude but try to see the funny side – so you that don’t return stress with stress.

10. Advertise January sales
Plan your January sale early. It gives ‘value shoppers’ a chance to clear all that dead stock for you.

Wishing e-tailers a happy and prosperous Christmas in 2008.

For further comment contact:

Bruce Townsend, marketing manager, Actinic. Tel 0845 129 4800,

Actinic PR: Jane Lee, Dexterity. Tel +44 (0)1273 470199, jane.lee at

About Actinic

Founded in 1996, Actinic is a British company specialising in helping small and medium retailers trade, both online and offline, using its ecommerce and electronic point of sale (EPOS) packages.

Actinic offers ecommerce products for web designers and self-builders, including both web-based and desktop solutions. The range includes Actinic Enterprise, Actinic Business, Actinic Catalog, Actinic Express and Actinic Designer. Actinic powers more UK ecommerce sites than any other company. Research shows that over 50% of SMEs using packaged software to run their e-stores use Actinic. Some better known Actinic users include the Royal Opera House, Land of Leather, Lexmark and the Royal Navy.

Actinic EPOS systems give a comprehensive feature set that is straight forward to operate at great value prices. The range extends from a low cost, single till installation for the smaller store, to integrated multi-till and multi-site systems with head office functionality for centralised product, stock and price updating and reporting.

Actinic solutions can be implemented by the user, through a network of third party specialists, or by Actinic itself through its Business Services division.

Trademarks: Actinic, Actinic Catalog, Actinic Business and Actinic Designer are registered trademarks of Actinic Software Limited.


This press release was distributed by ResponseSource Press Release Wire on behalf of Dexterity in the following categories: Retail & Fashion, Computing & Telecoms, for more information visit