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- Launch of a new complementary health social networking brand -

London, UK – Frontroom, a new breed of integrated agency, today announced that it was the creative driving force behind the positioning and identity of a new digital brand A social networking site for the complementary health community, acts as an advisory point for information on natural and complementary therapies and provides a directory of recommended practitioners, alongside forums and chat rooms where people can discuss their health problems and discover potential solutions.

Selected on the strength of its business reputation and existing client portfolio, Frontroom was hired by the team to design and create a brand identity for the website that would appeal to, and resonate with, the virtual masses. Whilst the number of websites dedicated to complementary and alternative medicine has grown in recent years, the gap in the market was obvious – other websites were lacking an active, close knit community and this needed to be reflected in Frontroom’s work.

Frontroom immediately took responsibility for developing the brand positioning and identity. The agency identified the essence of the site concept as being a positive space between ‘people and solutions’, seeing it as an uplifting and empowering facilitator, whose role was to connect the people with the health problems to the people with the solutions. This insight formed the basis of the brand, which was encapsulated in the name and strap line: – your natural health community. With this in place, Frontroom went on to secure the domain name and design the brand logo and identity for the website.

With a target audience encompassing patients, practitioners and industry gurus, the Frontroom remit also included maximising user generated content opportunities, in order to create a dynamic, bustling community with longevity.

"It was an absolute pleasure working with Frontroom," commented Jonny Synett, Founder of "The team immersed themselves in the project and their enthusiasm was fantastic. I feel they now know as much about the natural therapies space that we are entering as we do! It was the level of personal involvement from the team that was the essential ingredient in making our site a success.”

“The Frontroom team was delighted to secure the campaign,” commented Lau Glendinning, Managing Partner of Frontroom. “Web 2.0 has quickly become one of the most valuable marketing tools there is. No longer just for teenagers, more and more people, from all parts of society, are joining communities of peers to seek out advice and share experiences. So being a part of a project which is riding the wave of social networking really excited us.”

The site is currently in early Beta phase and will launch later in 2008.

About’s vision is to create a positive, inspiring and uplifting environment where people connect to not just TALK about health and wellbeing but to DO something about it too. The website aims to create a place where people with health problems, meet people with complementary health solutions and where personalised and relevant health information is available to anyone who needs it.

For more information visit

About Frontroom

Founded in 2004, Frontroom is an integrated agency, committed to trusting partnerships with their clients.

Clients include: SEGA, Konami, Think Bingo, John Frieda and Disney TV Channel.

Press contact for Frontroom:

Clare Shephard
maillot jaune communications
T: +44 (0)7736 793332

This press release was distributed by ResponseSource Press Release Wire on behalf of Maillot Jaune Communications in the following categories: Media & Marketing, for more information visit