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Experience also considered more important than associated costs

London, UK: Sentrum (, a specialist in data centre solutions, has today released the findings from an independent research report that shows what companies regard as most important when it comes to making decisions about data centre expansion or consolidation. The number of sites (36%), location (32%), timescales (27%) and proximity to fibre (26%) were the four most commonly considered factors. Availability of power and real estate market conditions were surprisingly lower at just 16%.

However, despite identifying the considerations that firms should factor into their plans, 85% of the respondents interviewed admitted that they were not considering all six. Worst still 47% do not consistently factor any of these criteria in to the decision making process. Interestingly, when it comes to seeking out help and choosing a third-party operator to assist in building or developing a data centre, the report showed that experience (58%) and cost (57%) are rated far higher than speed (18%).

“Firms have a lot to consider when it comes to choosing the right data centre partner, as it is a significant commitment", commented Andy Ruhan, CEO at Sentrum. “Despite the initial lack of consideration to key criterion, the research goes on to show a positive shift in attitude when starting these projects as many are drawn to work with providers that display both maturity in the market and experience. This can only set to serve both parties well."

The findings also show that – and perhaps not surprisingly given the current climate - a third of firms cited economic reasons for any potential moves with 38% of large companies saying that they would consider locating their data centre further away from existing premises if they were able to reduce power consumption by between 25-30 percent per annum. Whilst the distance for some respondents was as far as 800 miles, the average figure equated to 97 miles.

For further information on Sentrum data centres, please visit:

About the Research

The report was commissioned by Sentrum and undertaken by Dynamic Markets. It details quantitative research with IT professionals in organisations across the UK. A total of 100 interviews were collected with senior IT professionals across a wide variety of industry sectors and in large organisations with 250 or more employees. All respondents confirmed prior to interview that they were an IT professional responsible for the company’s data centres from an operational and/or strategic perspective.

About Sentrum

Founded in 2005, Sentrum specialises in the design, build and management of bespoke data centre solutions for the multinational corporate market. The company has four facilities around London (Camberley, Sutton, Watford & the recently acquired Woking unit) comprising in excess of 1.1 million sq ft of space.

Introduced to address the gap in the marketplace for data centre facilities that could meet corporate requirements of less than 50,000 sq ft, Sentrum is the first data centre operator to offer fully bespoke solutions, with a dedicated plant for every data suite. In addition, because every data suite is bespoke, Sentrum offers clients a practical cost-effective solution that is tailored to meet specific business needs.

The Sentrum team is comprised entirely of data centre and property development professionals. The two principals alone have built out over 3.2 million sq ft of data centre space to date.

For more information, or to receive an Executive Summary of the research, please contact:

Clare Shephard
maillot jaune communications
Tel: 07736 793332

This press release was distributed by ResponseSource Press Release Wire on behalf of Maillot Jaune Communications in the following categories: Business & Finance, Computing & Telecoms, for more information visit