Online eco chic magazine launches under the influence of GIN Monday 8 September 2008 PDF Print The eco-chic online glossy, The GIN Lady has now launched and is under the influence of Green, Independent and Natural news, people and lifestyle brands. The green lifestyle magazine is a fun, edgy and uplifting website, with GIN as its refreshing antidote to the often scary environmental headlines. “We wanted to create an online magazine that brings a smile to our readers’ faces, while offering a rich eco chic resource for people wanting a more sustainable lifestyle” says Dr Nicola Thomas, the site’s publisher. Nicola adds: “While there are some fabulous green websites, we wanted to avoid the doom and gloom as much as possible, and provide an online destination with gorgeous lifestyle solutions.” Updated frequently, The GIN Lady covers: Beauty & Style; Family Life; Food & Drink; Home Turf; Out & About; and Sex & Wellbeing. The magazine launches with a magazine bazaar, newsroom and a blog, which started a few months prior to the magazine launch. In the coming months, the site will also have a social networking platform, as well as a bustling marketplace to showcase online and local green, independent and natural businesses. Lucy Shea, Director of sustainability communications agency Futerra and co-founder of the RE:Fashion Awards commented “It’s great to see The GIN Lady enter the green media landscape. It offers a wide variety of stylish choices to live a greener lifestyle. I particularly like the fashion element as it covers everything from ethical manufacturing to vintage, handmade, revamped and fair trade”. Nicola who started blogging on The GIN Lady a few months ago enthuses “The GIN Lady name immediately caught people’s imagination. It’s memorable and is a refreshing take on the green message. We’ve probably exhausted most of the green and eco slogans now.” The online magazine wants to attract young, nesting or youthful middle-aging ladies (as well as some discerning gents of course!). Due to its lifestyle orientation, it’s likely to attract an organic gardener as much as it appeals to an edgy fashionista. Visitors are encouraged to subscribe to get the GIN insider scoop, as well as win some fabulous prizes and receive special discounted offers to tempt a greener lifestyle. Please feel free to contact Dr Nicola Thomas on 020 8704 4676/07917 220 090 or via email on firstname.lastname@example.org. Notes to Editor: Once upon a time, the site’s publisher Nicola was a marine biologist, but left the ocean over a decade ago when she got fed up measuring too much pollution. The GIN Lady was set up in the belief that inspiring and fun content could make a difference in tempting a greener lifestyle among a mainstream audience. This press release was distributed by ResponseSource Press Release Wire on behalf of The GIN Lady in the following categories: Women's Interest & Beauty, Environment & Nature, for more information visit https://pressreleasewire.responsesource.com/about.