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Embedded Systems Show 2008 – the leading international exhibition for the electronics systems and software development communities in Europe – will feature live teardowns of the Estes Micro-Tiger RC Helicopter and the X-Box Steering Wheel. In addition, pre-registered conference delegates will have the opportunity to build and take home a fully configured embedded system based on the recently launched Beagleboard. ESS 2008 is taking place at the NEC, Birmingham on 1 and 2 October.

Live teardowns

The live teardowns, first introduced and made popular by exhibition organisers TechInsights, will offer visitors unrivalled access to two of the latest and most popular consumer electronics gadgets. The Estes Micro-Tiger Helicopter is an indoor helicopter that uses Motion Automatic Sensing Controller (MASC) technology to enable both beginners and experienced pilots to enjoy the thrill of steering a helicopter with just a tilt of the wrist. The wireless Microsoft Xbox 360 Steering Wheel simulates all the resistance and force of driving, featuring dual rumble motors and realistic force feedback. By stripping away these cutting edge toys into their individual components, the teardown experts will reveal the techniques and technologies that bring these products to life.

50 free embedded system development kits

This year, the Embedded Systems Show also features a Build Your Own Embedded System (BYOES) programme. Fifty pre-registered visitors for the full conference can take part in this truly hands-on educational experience at no extra charge, building and taking away their own embedded system, using the USB-powered Beagleboard worth £80. This programme includes a range of training courses to enable visitors to develop their system-building skills:

• Beagleboard 101 (a pre-conference workshop)
• Implementing a Web-based user interface
• Turn the Beagleboard in to a USB Gadget (with Suspend/Resume)
• Using the OMAP DSP as a Linux co-processor
• Controlling a DC brushless motor with the Beagleboard
• Software Defined Radio with Beagle
• Teaching Software with Sugar and Block Diagrams
• Running Android on the Beagleboard

The highly integrated Beagleboard platform (, released to the public in July, is based on an ARM-based microprocessor – the OMAP 3530 from Texas Instruments – and is bundled with a version of Linux from MontaVista.

“This year’s Embedded Systems Show is more focused than ever on the real-world applications of embedded systems and their place in the wider electronics market,” says exhibition director Andrew Porter. “The live-teardowns and the Build Your Own programme will offer real hands-on experience and training, helping visitors develop their skills and expand their knowledge of the very latest techniques.”

To register free, or for further information, please visit


Notes to editors:

Delegates must sign up for a full two-day conference to get a kit.
A maximum of 50 kits will be made available.
Allocation will be arranged on a first come, first served basis
Beagleboard hands-on training class runs only on 1 October.

Exhibitor List 2008

2001 Electronics, Adaptive Modules, Adeneo, Alpha Micro Components, Aonix, APC-Hero Displays, Atmel, BFI Optilas, CATS Software Tools, connectBlue, Delta Microelectronics, Digi, Direct Insight, eCosCentric, Eurocircuits, Express Logic, Falcom, Feabhas, First Technology Transfer, Galorath, General Software, Gimpel Software, Goepel Electronics, Green Hills Software, HCC-Embedded, Hitachi Displays, Hitex, IAR Systems, iBASE Technology, Institution of Engineering and Technology, IPL, iSystem, IXXAT, JTAG technologies, Kane Computing, Lattice Semiconductor, Lauterbach, LDRA, LeCroy, Linkwave Technologies, MontaVista Software, MSC, National Instruments, Nexcom, Nexus, Nohau, Nokia-Qt Software, Objektum, Parasoft, PCB-Pool, Peak Development, Pebble Bay Consulting, Phaedrus Systems, Programming Research, Pure-Systems, QualiSystems, Rabbit Semiconductor, Rapita Systems, Reflex Technology, RS Components, Rutronik, Quadros Systems, Samsung, SCIOPTA Systems, SDC Systems, Segger Microcontroller, Solid State Supplies, Sundance Multiprocessor, SYSGO, TechInsights, Tektronix, Telelogic, Trolltech, TTE Systems, Vector Informatik, Vector Software, Wordsworth Technology, XJTAG, Yokogawa Measurement Technologies, (Correct on 3/9/2008)

About TechInsights

TechInsights is the daily source of essential business and technical information for the electronics industry’s decision makers -- the Creators of Technology -- that define, develop, and bring to market the electronic products that improve our lives. With global market leading brands such as EE Times, Semiconductor Insights, TechOnline and Embedded Systems Conferences, TechInsights is the leading dedicated information and services business serving the worldwide electronics market. For more information, please visit TechInsights is a division of United Business Media (, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

For further information, please contact:

Caroline Ward/Ben Bush
The Crocodile
Tel: 020 7749 4400
Email: /

This press release was distributed by ResponseSource Press Release Wire on behalf of The Crocodile Design & Marketing Ltd in the following categories: Computing & Telecoms, for more information visit