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Camberley, UK – 09 September 2008 --, the equipment leasing and IT finance marketplace, today announces the launch of, the innovative partner programme for technology vendors and their channel partners.

When making investments, organisations want flexibility and are increasingly opting for finance products that offer greater benefits to their business at operational, financial, and strategic levels. Compared with the traditional upfront cash investments, IT leasing offers protection against obsolescence, the ability to shift costs between capital and expense budgets; and access to incremental capital.

Overall economic uncertainty and ongoing commoditisation in the technology arena are quickly making the availability of finance a critical consideration when short listing potential vendors and their products*. Which is why vendors of hardware and software that do not include finance in their offerings could be losing out to competitors who do.

The partner programme gives technology vendors and their channel partners instant access to fast, competitive hardware and software leasing options through’s independent online platform. As Finance on demand partner of, companies that do not currently offer finance gain a simple, fast and effective way to present their end users with flexible IT financing options. The self-service computer finance portal gives vendors visibility and control over their customers’ financing requirements - with no risk - whilst accelerating cash into their business.

Vendors looking for a long-term strategic financing partner are served by the Finance as a service partnership level. The benefits of Finance as a service include a dedicated account management team, the ability to embed finance into their business model and a bespoke programme tailored to fit their needs, along with branded documentation, sales tools and complemented by’s online platform.

Justin Floyd,'s Chairman and CEO comments, “There has never been a better time for us to launch In a challenging year for the UK economy, demand through the smartfundit online platform has been increasing steadily as more and more end users are choosing IT leasing to give them the option to pay over time. As budgets are being scrutinised, financing is a great way for technology vendors to take advantage of increased sales, shorter sales cycles and reduced debtor days.”

Both partnership levels Finance on demand - and Finance as a service - are also suited for vendors that already use finance. With major shifts in the global money markets, vendors as well as their customers find that their traditional finance source is less, or in some cases, no longer available to them. In these circumstances, the partner programme is a useful resource for vendors to protect their cash flow and continue to have access to a wide range of financing options at competitive rates.

Speaking of the launch, Solarsoft Business Systems commented: “We work with because it is fast and easy. Their unique approach enabled us recently to sign a contract with a new customer there and then, essentially keeping the project working to the agreed timescales.”

The marketplace for IT financing solutions is the one stop shop for any business that sells or resells technology, hardware or software as well as intangible assets such as services (training, maintenance, consultancy).

* “A recent IDC survey** of 206 professionals responsible for IT procurement found that the availability of leasing and financing capabilities is a critical factor in the primary stages of product and vendor selection.” Source: Business Wire / Gale, Cengage Learning
** IDC 2007 IT leasing and financing end-user survey: Customer needs and wants - Ref: Doc #207435.

The platform delivers equipment leasing and technology finance in real time over the internet. Its innovative technology and unrivalled market coverage enable users to search through 8000 product combinations from a network of global providers, delivering finance on demand™. The sophisticated decision engine matches the user’s investment requirements with the available software leasing or asset finance option from leading funders and technology leasing specialists. Modeled on web 2.0-type user experiences, this makes the most appropriate finance terms available 24/7 for CFOs, Finance Directors and technology vendor sales teams.

The company is privately held and is based in Camberley, UK and San Francisco, USA.

More information
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