PRESS RELEASE September 2008
Take the ‘killer’ out of your heels
An article by Maria Darling, MD of Shoes Glorious Shoes
High heels: sexy, sophisticated and hey, just so gorgeous! But when it comes to practicality many of us reach for the frumpy flats to avoid the pain of a long day on our feet.
At Shoes Glorious Shoes we say, ‘no more!’ Looking gorgeous and walking tall shouldn’t equal pain; With the handy hints and pointers provided below on how to walk in those ‘killer’ heels you can now clip your way around the largest conference centre, shopping mall or nightclub without having those handy flats, plaster packs or heel pads to hand ever again, so strap on your heels and here goes:
The crux of the matter is the posture: stand up straight. It sounds so simple but just look in the mirror - ideally you should have your ear over the tip of your shoulder, over your hip, over your knee, over your ankle; all in a straight line.
Tuck in your chin but lift your head by stretching the back of your neck; Lift your chest but don’t lean back, and relax your shoulders. Tuck your tail in and gently hold your tummy in without lifting your ribs.
Now lock your knees back and stand tall. Many women at this point have all their weight forward on the balls of the feet and the toes which will make your killer heels kill you much quicker.
To avoid the toe-crush, lift ONLY your big toes up inside your shoes. Keep your other toes and the balls of your feet down. The effect of this will be to rock you back to vertical. Put your big toes back down but don’t rock forwards. The weight should now be distributed evenly between the balls of your feet and your heels.
And there you have perfect posture. Practice it and internalise what it feels like whilst standing still.
Now that you have your weight distributed evenly between the fronts and backs of your feet you can walk totally normally; carrying your weight naturally from heel to toe with each step; and so avoiding the ‘bum-out-knees-bent’ look where your heel and sole hit the ground at the same time.
But selecting the right shoes will also help; good quality, natural materials will always be better for your feet. Maria Darling MD of well known Shoe Party company Shoes Glorious Shoes says “The shoes that we supply our customers are of the very best quality, and should make walking in them easier. There is a knack to walking in high heels but it takes no time at all to perfect.”
Shoes Glorious Shoes source only from Milan, Paris and Madrid, selecting subtle colours and unusual styles, suitable for every occasion but at prices less than customers would expect to pay from their favourite retailer. Shoes Glorious Shoes also stock matching handbags! And what’s more, customer can purchase from the comfort of their own home, either by hosting their own shoe party, a concept recently featured on BBC2’s Dragon’s Den or by visiting the website: www.shoesgloriousshoes.co.uk
However, if you are as passionate about shoes as we are, why not investigate our part time or full time business opportunities shown on our website and spend your working day amongst the most beautiful shoes Europe has to offer.
Our franchisees offer our products through parties in the home, the workplace, at charity and corporate events as well as private viewings.
Here at Shoes Glorious Shoes we understand your passion for stylish, unique footwear and we would love you to be a part of it - walk tall and party!
© Dr Sandra Thorkeldsen & Shoes Glorious Shoes Ltd
E: firstname.lastname@example.org W. www.shoesgloriousshoes.co.uk T: 01202 65 95 95
Dr Sandra Thorkeldsen (Chiropractor) is based at Afon House Chiropractic Clinic, Salisbury, Wilts.
For media enquiries, additional information, or to interview Maria Darling please contact Spiral MPR (working on behalf of Shoes Glorious Shoes) on 01202 676762 or email email@example.com
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