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Press Release: September 10, 2008

Whatever we want, whenever we want – we’ve all heard it, but now we have seen it!

Edgeware technology was used when TeliaSonera offered the Olympic Games time shifted in their world class IPTV deployment

STOCKHOLM, SWEDEN – September 10, 2008 – Edgeware today announced that TeliaSonera in Sweden made the Olympic Games available to all their IPTV customers to watch whenever they preferred, using Edgeware’s Orbit 2x server system.

Nordic operator TeliaSonera is a highly successful pioneer in IPTV and today counts a total of more than 400k IPTV subscribers.

Over the last year TeliaSonera has deployed a very modern IPTV platform based on the Edgeware Orbit 2x on demand servers, with unrivalled scalability and cost efficiency as well as inherent support for VoD, nPVR and time shifted TV services.

For the Summer Olympics in Beijing, TeliaSonera in Sweden started to offer SVT Play directly to their customers’ TV screens. This means that Telia’s TV customers did not need to loose sleep during the Olympics in Beijing, but were able to watch the broadcasts from the Summer Games whenever they wanted.

"It is becoming more and more evident that people want to control their own media consumption and watch TV when it suits them. We’ve seen a significant upswing in on demand services during the past year, and there are many indications that the trend will continue. This makes it even more exciting that we were able to offer our customers the flexibility of watching the Olympic Games from Beijing when it fits their schedule." says Erik Hallberg, head of Broadband Services at TeliaSonera in Sweden

When offering time shifted TV services, the live TV channels are recorded directly on all the Orbit 2x servers in the deployment and made available for viewing within 1 second, with full interactivity such as pause, rewind and start-over.

“We’re proud to support Telia in adding market leading services to their IPTV offering. The Orbit 2x servers are uniquely well suited for time shifted services where live TV channels are provided for the subscribers to be viewed instantaneously or at a later time.”
says Mikael Samuelsson, VP Sales at Edgeware in Sweden

-Ends-

About Edgeware

Edgeware is the leading supplier of revolutionary server systems for TV services over IP, providing unique technology with unmatched cost efficiency.

Addressed applications include Time Shift TV, VoD, nPVR and Ad Insertion for cable and telco deployments, as well as Web TV applications for CDNs and video service providers.

By combining solid-state flash memory and hardware accelerated streaming, Edgeware offers a radically different approach to server architecture. The system solutions include dynamic asset propagation and service management, enabling fully distributable and scalable platforms that dramatically reduce investment and operational costs.

Read more at www.edgeware.tv

The Orbit 2x on-demand system will be showcased at IBC in Amsterdam, September 12-16, booth IP241.

About TeliaSonera

TeliaSonera provides telecommunication services in the Nordic and Baltic countries, Spain and the emerging markets of Eurasia, including Russia and Turkey. We are the European supplier of quality cross-border voice, IP and capacity services, provided through our wholly-owned international carrier network. In 2007, TeliaSonera’s net sales amounted to SEK 96 billion, and at the end of December 2007 the total number of subscriptions exceeded 114 million in 18 countries. The TeliaSonera share is listed on the Stockholm Stock Exchange and the Helsinki Stock Exchange, and the company is included in the Dow Jones Sustainability Index. Simplicity and service are important tools for us in creating profitable growth and value for our customers and shareholders.

Read more at www.teliasonera.com

For Press, Public Relations & Photography please contact:

Stephen Hooley, Emmett & Smith +44 207 819 4800, Stephen.Hooley@emmettandsmith.com
or
Maria Leding, Edgeware, +46 703 580 751, maria.leding@edgeware.tv

This press release was distributed by ResponseSource Press Release Wire on behalf of Emmett & Smith Ltd in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.