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Cafédirect, the UK’s pioneering Fairtrade hot drinks company, has teamed up with the Gluttonous Gardener to provide the perfect Christmas gift for green-fingered coffee lovers. The ‘Coffee Lovers Crate’ is sure to be a winner with coffee connoisseurs and gardening enthusiasts alike.

This beautiful gift includes a live coffee plant, which will thrive on a windowsill or in a conservatory. It is accompanied by a bag of Cafédirect’s gourmet Palenque fresh ground coffee. Made from the finest 100% Arabica beans, hand picked in the Chiapas region of Mexico, this organic coffee combines two of nature’s most heavenly flavours – chocolate and honey – for a deliciously full, well-rounded and smooth taste. And to enhance your coffee experience even further, a bag of coffee beans covered in dark chocolate, is also included.

Once empty the Coffee Lovers Crate can be put to a number of uses. Wood-wool is the most natural packaging material that exists, and will make a welcome addition to the compost heap. Or at the very least your empty crate will make great kindling – for those warming winter fires!

Available from www.glut.co.uk the Coffee Lovers Crate is priced at £40 (excluding delivery).

The secret behind Cafédirect’s great-tasting hot drinks is the direct, long term and personal relationships it fosters with the farmers that produce them. As well as always paying above standard Fairtrade prices for its crops, Cafédirect has reinvested an average of 60% of its profits, over the last three years, back into its growers’ businesses and communities. This support helps strengthen growers’ organisations, develop their knowledge and expertise and enable them to build a brighter, more sustainable future.

Cafédirect Palenque fresh ground coffee is also available from major supermarkets and independent retailers nationwide. RRP £3.19 for a 227g pack.

For further information, images or samples please contact:

Rosie Watson/Katie Coakes
FML Public Relations
Tel: 01273 834716
E-mail rosie@fml-pr.co.uk

“When our cooperative first began working with Cafédirect over five years ago I didn’t believe there would be any change in our lives. Now I am sitting here today feeling very happy. The growers are paid better prices and receive training. Cafédirect is not like the others. I did not believe anything would change but now it is changing.” Emiliana Aligaesha, Coffee Grower, KDCU, Tanzania.

“Through their Producer Partnership Programme, Cafédirect has gone out of the box to show there is a lot more that can be done than just Fairtrade. The extra effort made in building farmer and management capacity in a bid to sustain supplies of tea has been received by us farmers and factory staff with appreciation. It has placed Cafédirect in a class of its own which is worthy of my respect.” Julius Ethang'atha, Tea Grower, Michimikuru, Kenya

“It is really marvellous to know that my coffee ends up in the Palenque Gourmet for consumers in the UK to drink. In the past we did not even know where our coffee went to. We only sold it locally and we did not know what happened with it afterwards. Now we know where our coffee goes to and that is important for us to know.“ Adán Salas Gonzales, San Fernando, Mexico

Awards

•Eight Cafédirect products won Gold in the 2008 Great Taste Awards – a record number of winning entries in the hot beverages category this year.

•Teadirect, Cafédirect’s tea brand, was a finalist in the Hot Beverage category in the 2008 Branded Excellence Awards.

•In a survey of 2,000 global brands Cafédirect ranks No. 1 as the most recommended brand (Source: Millward Brown, March 2007).

•Combining taste, price, ethics, and availability, Teadirect tops the Fairtrade Tea category: New Consumer Magazine, February 2008.

Notes on Cafédirect plc:

•Growers play a key role in every aspect of Cafédirect, from governance to product design. They own shares in the company and have 2 directors on the Board.

•Together with our grower partners, we share a passion for producing the best quality teas, coffees and drinking chocolate. Our latest is the premium Teadirect Gold, now available at Waitrose.

•Cafédirect was founded in 1991, predating Fairtrade in the UK by three years and was the first coffee brand to carry the mark. With a turnover of £22.3 million (2006/07), we are the UK’s largest 100% Fairtrade hot drinks company, the 5th largest coffee brand and 7th largest tea brand.

•Cafédirect’s work has directly improved the lives of 1.4 million people in developing countries by partnering with nearly 300,000 smallholder growers through 39 grower organisations across 13 developing countries.

•Over the last 3 years the company has invested on average 60% of profits in the businesses and communities of its grower partners.

•Supporting sustainable development, Cafédirect pioneered a minimum price for tea growers, and reward growers for quality and organic produce.

•Our range of delicious 100% Fairtrade coffees, teas, and hot chocolate is available in major supermarkets, independent retailers, Oxfam shops, Traidcraft mail order, and the Cafédirect online store, as well as thousands of food service venues, such as hospitals, universities, schools and hotels. They are also available in Ireland, Hong Kong, and Singapore.

•To learn more about Cafédirect visit www.cafedirect.co.uk

This press release was distributed by ResponseSource Press Release Wire on behalf of FML Public Relations in the following categories: Men's Interest, Home & Garden, Women's Interest & Beauty, Environment & Nature, Food & Drink, for more information visit https://pressreleasewire.responsesource.com/about.