Ecclesiastical insurance launch new national competition which aims to let young people explore what Christmas really means to them.
Mobile phones may be a must-have accessory for Britain’s much maligned youth, but now teenagers are being challenged to put their phone and video cameras to good use and to record their deepest thoughts about the true meaning of Christmas.
The TrueMeaning competition is the brainchild of Gloucester-based Ecclesiastical Insurance, leading insurer of religious buildings, providing ethical insurance across the UK. Its launch has been timed to coincide with retailers beginning to display their Christmas goods and cards – over three and a half months before the festive season.
The new national competition launched today and backed by the Archbishop of York, Dr John Sentamu, is asking the YouTube generation to film their own short video clips showing what they believe Christmas is really all about.
Anyone can submit a one minute-long video clip filmed using a mobile phone, web camera or video camera, although it must be endorsed by their church leader or youth group leader. Entries will be judged by a panel including Peter Ball, Head of Youth Ministry for the Church of England, and film-maker Dominic Green, with a top prize of £3,000 going to the winning church or faith group. Once a video has been filmed, entrants will be able to upload it to a specially created website www.truemeaning.co.uk where all clips will be available to view.
Supporting the competition, Dr Sentamu’s message to youth groups is: “It’s your film. It’s your story. It’s your chance to express your thoughts.”
John Coates, Church insurance manager for Ecclesiastical, said: “Many video clips posted on the web are the sort of things that give teenagers a bad name but we wanted to harness a medium that young people relate to, to enable them to produce a message that is central to the Church.
“There’s no escaping the fact that Christmas has been taken over by the commercial world, but particularly this year, when so many more families will struggle financially to afford all the trappings of Christmas, we’re giving young people the opportunity to promote what they believe is its true meaning.
“People can make any kind of video they want – a poem, a song, a play or a piece of reportage. We’re asking teenagers to let their creativity run wild.”
To encourage the maximum number of entries,Ecclesiastical Insurance has stressed that video clips will be judged on creativity and content rather than technical prowess.
The competition is open to all faiths and denominations. The closing date for entries is October 10 and full details of the competition can be found at www.truemeaning.co.uk. Winners will be announced at the final on Friday 21 November.
For more information please contact:
Adrian Beeby, FWD PR
Tel: 020 7623 2356
Mobile: 07879 403564
Ecclesiastical is a specialist insurer of charities, schools, the care sector, churches and historic buildings.
Founded in 1887 to provide insurance for the Anglican Church, it now offers a wide range of commercial insurances, as well as home, travel and wedding insurance, selling through brokers and direct.
Ecclesiastical also provides a range of financial services through IFAs and direct, including a range of ethically screened investment funds.
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