Motorola Teams up with SDL to Ensure High Quality Translation in Local Markets
Customers enjoy swifter roll-out of web-based marketing offers
Maidenhead, U.K. – 11th September 2008 – SDL, the leading provider of Global Information Management (GIM) solutions, today announces it has been selected by Motorola, Inc to provide a GIM solution to support its corporate websites, including the Hellomoto, MyMotorola and MotoLab sites. The handset manufacturer selected SDL to improve quality of translation and an enhanced consistency of local content for its global marketing collateral.
Motorola’s Global Interactive Marketing Group required a means by which it could disseminate new marketing collateral across its regional websites, and be assured of the highest quality of localized content. Previously, regional teams would create and publish their own local content in a decentralized way. This caused problems with inconsistent branding and terminology across each of the local sites.
Motorola is using the services of SDL’s in-house, in-country translators, to localize original content into 25 languages for regional teams to use, as part of a more centralized approach.
“In this global economy, translation quality is rising on the corporate agenda, as poor translations alienate local audiences.” says Garry Levitt, Business Unit Director at SDL. “By using local, in-house translators, we are able to set corporate standards and rules for translations that are strictly adhered to.”
“The time spent creating localized copy can be considerable for many global organizations,” comments Levitt. “Being able to control the creation and localization of content, according to well-defined, repeatable processes, is allowing these companies to maximize re-use and is driving consistent brand and messaging. SDL is enabling Motorola to make cost-savings by re-using content and reduce the time taken to get new marketing initiatives out to its customers.”
For more information on how companies are managing their brand please visit http://www.sdl.com/Operationalbrandmanagement
Motorola is known around the world for innovation in communications. The company develops technologies, products and services that make mobile experiences possible. Our portfolio includes communications infrastructure, enterprise mobility solutions, digital set-tops, cable modems, mobile devices and Bluetooth accessories. Motorola is committed to delivering next generation communication solutions to people, businesses and governments. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.6 billion in 2007. For more information about our company, our people and our innovations, please visit http://www.motorola.com.
SDL is the leader in Global Information Management (GIM) solutions that empower organisations to accelerate the delivery of high-quality multilingual content to global markets. Its enterprise software and services integrate with existing business systems to manage the delivery of global information from authoring to publication and throughout the distributed translation supply chain.
Global industry leaders rely on SDL to provide enterprise software or hosted services for their GIM processes, including ABN-Amro, Best Western, Bosch, Canon, Chrysler, CNH, Hewlett-Packard, Microsoft, Philips, SAP, Sony, SUN Microsystems and Virgin Atlantic.
SDL has implemented more than 480 enterprise GIM solutions, has deployed over 150,000 software licenses across the GIM ecosystem and provides access to on-demand translation portals for 10 million customers per month. Over 1,000 service professionals deliver consulting, implementation and language services through its global infrastructure of more than 50 offices in 30 countries.
For more information, visit www.sdl.com
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For more information on SDL, please contact:
Paul Hampton at SDL
Tel: +44 (0)1628 416331
Becky Kiely / Sarah Martinez at Octopus Communications
Tel: +44 (0)845 3700655
Fax: +44 (0)845 3700654
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