Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

A celebrity fashion website has revisited a previous study, and found that women from Sheffield are now the worst dressed in the entire UK, with 53% stating that they couldn’t care less about fashion, pushing previously top-placed Plymouth into second. 16% of women from Sheffield thought that fashion-favourite Cheryl Cole was an actress.

Sheffield is home to the worst dressed females in the UK, according to a study of 4,502 British females, with only 27% of people stating that they took ‘pride’ in their appearance, and 53% stating that they ‘couldn’t care less about fashion’. 16% of those polled from top-placed Sheffield thought that current fashion-favourite Cheryl Cole was an actress not a singer, and 68% thought that the ‘Aggy’ was a type of dance.

Third placed Middlesbrough spent the least on fashion and clothing; whilst Londoners are perhaps unsurprisingly the most fashion conscious Brits, with 79% of women aged 18-45 claiming to take pride in their appearance. Cheltenham is the 2nd most fashion conscious place in the UK, with each female resident spending an average 21% of their wages on their appearance and 72% of people ‘proud’ of their appearance.

The nationwide study was conducted by, who specialise in helping users find clothing worn by celebrities through high street and designer labels.

Here is the full top 10:

1. Sheffield
2. Plymouth
3. Middlesbrough
4. Dundee
5. Newport
6. Slough
7. Bournemouth
8. Lichfield
9. Stoke-On-Trent
10. Bognor Regis

Jill Tovey, Head Fashionista of said,

“We conducted the study as we thought it would be a bit of fun, but also highlight the areas in which to market, based on public perception there of fashion.

“We plan to conduct the same survey annually, and are committed to helping the public follow the best fashion trends and steal their favourite celebrity’s style. After all, celebrities are the public face of fashion, and are often trend-setters themselves.”


Further stats are available upon request.

For more information, or to interview Jill Tovey, Head Fashionista of, please contact Rich Leigh of 10 Yetis Public Relations Agency on 01452 348 211 or


MyCelebrityFashion and its studies have been featured in The Daily Mail, The Guardian, Glamour Magazine and more.

MyCelebrityFashion was named Website of the Week in WebUser magazine 07/08/08

MyCelebrityFashion was named Website of the Week by Tara Palmer-Tomkinson’s website 08/08/08

MyCelebrityFashion is the first UK site dedicated to listing celebrities and where you can buy their style of clothing, including Kate Moss, Sienna Miller, Victoria Beckham, Agyness Deyn, Cheryl Cole and others

The site lists the latest discounts and offers across a number of big name brands including Armani, Gucci, Ralph Lauren, Tommy Hilfiger etc

Large high street retail outlets such as House of Fraser, Schuh, Laura Ashley, Miss Selfridge, Marks and Spencer, Wallis and Faith have their ranges and latest fashion items listed on the site

This press release was distributed by ResponseSource Press Release Wire on behalf of 10 Yetis PR and Marketing in the following categories: Leisure & Hobbies, Women's Interest & Beauty, Retail & Fashion, for more information visit