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Kidspoints is a new FUN, FREE reward site, founded by two dads, providing a valuable tool for positive parenting by recreating the popular concept of Supernanny's rewards wall charts online.

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KIDSPOINTS.CO.UK - THE ANSWER TO EVERY PARENT’S DREAMS - THEIR VERY OWN SUPERNANNY

The first mobile and online positive-parenting tool

Kidspoints (www.kidspoints.co.uk) is the world’s first reward system for kids and parents available online and via the mobile phone. A new FUN, FREE ‘positive parenting’ tool, Kidspoints recreates the popular concept of reward wall charts online that offer a helping hand to parents and fit in with today’s busy family lifestyle. Available to everyone from September 2008, Kidspoints is guaranteed to point both parents and kids in the right direction.

Kidspoints offers parents a personalized environment to incentivise and provide positive reinforcement for their kids on tasks and general behaviour, as well as a fun and motivating online destination for kids with free games and videos. The set up is simple, parents create a personal task chart, select activities and the children earn points and eventually a reward for completing their activities such as tidying their bedroom or helping out in the garden.

And the service doesn’t stop there, as well as being able to update and regularly keep track of points earned online, Kidspoints are the first to offer access to the reward scheme via mobile phone with their unique Arithmetext system. With Arithmetext, busy parents can update their kid’s points (adding or subtracting) when they are out and about to ensure their good behaviour doesn’t just stay at home.

Kidspoints also provides free, personalised ‘certificates of excellence’ when the rewards are achieved along with a whole range of fantastic reward ideas including those designed to promote spending family time together such as a game of football in the park or an extra story at bedtime. For a special occasion or if your kids are saving for a particular toy, book etc the Kidspoints reward store offers a whole host of treats to choose from ranging from just 79p that your child can work towards, helping them to understand the value of money.

Sue Atkins, positive parenting expert and author of “Raising Happy Children for Dummies” (www.positive-parents.com) comments; “Kidspoints.co.uk is a fantastic, free system that can really help parents with the often very difficult job of disciplining their kids and setting firm, fair and consistent boundaries with them. Children love incentives and Kidspoints brings the idea of the ever popular reward stickers into the 21st century. It’s a simple and fun site for setting tasks online where kids can check their progress, receive encouragement and enjoy working towards a goal and reward. The unique mobile phone element means parents can use Kidspoints anywhere – allowing them to take full control as a confident parent even outside their home environment.”

“It’s great that Kidspoints offers the flexibility to choose any type of task and reward - so it can be used to encourage healthy eating, general good behaviour, daily reading or whatever a parent is trying to focus on with their children. Kidspoints also encourages families to spend quality time together as parents can set their own personal rewards like baking a cake together or playing a family game of frisbee in the park. My passion is all about helping parents be the best they can be and creating confident positive parents and I feel that Kidspoints can provide a big helping hand in doing this.”

There are no costs involved to use the website, no handing over of credit cards and with password-protected accounts, no risk of personal data being shared. Kidspoints is simply a great service to make parents lives just that little bit easier. So don’t wait for Supernanny to knock at your door, log on now to www.kidspoints.co.uk, the website guaranteed to work wonders so all the family can reap the rewards. Your kids don’t just deserve it, they’ve earned it!

-ends-

For further information or visuals, please contact:

Gemma Fordham/Susanna Underwood
Rare Communications
T: 020 7284 5911
E: gemma@rarecommunications.co.uk/susanna@rarecommunications.co.uk

Notes to Editors:

About Kidspoints (www.kidspoints.co.uk)

Founded by two dads, Glenn Matchett and Ashley Faull, Kidspoints is a newly launched (August 2008) online / mobile reward system that promotes positive parenting among children aged 4-12. The site (www.kidspoints.co.uk) offers parents a personalised environment that is free and easy to use to incentivise and motivate children and provide positive reinforcement for children on tasks and general good behaviour. Kidspoints is also the first to offer access to the reward scheme via mobile phone with their unique, patent pending Arithmetext system. This enables parents to update their kids' points total from anywhere by SMS.

Both dad entrepreneurs share previous successes predominantly in broadcast. Ashley Faull has been involved with over 20 TV channel launches in the UK and continental Europe many of which have gone on to be very successful such as The Discovery Channel Europe, Living TV, UK Gold and Bravo. Ashley co-founded sit-up in 2000 which became one of the fastest growing and most successful companies in the UK. With extensive experience in broadcast, online and start-up business environments, Glenn Matchett joined the senior team that launched and ran the auction TV network sit-up Ltd (bid tv, price-drop tv, speed auction tv) and helped devise and implement a business strategy that built it into a £200million turnover business with over 2 million customers.

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