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Spotfire Enterprise Analytics to be part of TrueChoice Preference Technology Suite software-as-a-service (SaaS), Enables new, immediate insights into buying preferences

Somerville, Mass., September 12, 2008 –TIBCO Software Inc. (NASDAQ: TIBX), today announced that TrueChoice Solutions will include TIBCO Spotfire enterprise analytics software in its offerings. Under the terms of a new distribution agreement, software-as-a-service provider (SaaS) TrueChoice Solutions, the leader in real-time preference measurement technologies, will use TIBCO Spotfire enterprise analytics in its TrueChoice® Preference Technology Suite. Together the Spotfire and TrueChoice software-as-a-service offering allows companies to quickly find new insights into customer preferences and buying decisions throughout every stage of a product’s life cycle, improving customer satisfaction and transaction profitability at the same time.

According to Sev Keil, CEO of TrueChoice Solutions, Inc., “Spotfire’s interactive data visualizations help TrueChoice clients decrease the time from insight to business action to near zero – a critical success factor in today’s fast-paced world. Spotfire enhances our ability to generate key decision and preference metrics, and allows us to expose visualizations of analytical data in real time. By doing so, it helps our clients achieve greater satisfaction on the part of customers, while driving higher margins from their sales and marketing efforts.”

Bill Doyle, VP, Channel Sales & Business Development, TIBCO Spotfire, added, “The competitive landscape today requires line of business professionals to have access to more relevant BI, informed by real-time information. The TrueChoice partnership with TIBCO Spotfire will deliver exactly that - a superior preference measurement solution on a SaaS platform to professionals who care about customer satisfaction and profitable transactions. Critical insights are waiting in customer preferences and buying decision data and TrueChoice customers will find them with Spotfire and TrueChoice.”

About TrueChoice Solutions, Inc.

Headquartered in New York, TrueChoice Solutions is the leader in real-time preference measurement. Used by a growing number of FORTUNE 100 clients, the TrueChoice® Preference Technology Suite is based on patented econometric technologies that for the first time allow companies to precisely quantify the preference structures of individual customers and employees. TrueChoice Preference Technology significantly improves customer experience, boosts sales lead generation, and measurably increases the profitability of every transaction. TrueChoice Solutions, Inc. is privately held, and may be reached at + 1-212-660-0300 or on the Web at


TIBCO Software Inc. (NASDAQ: TIBX) is a leading provider of enterprise analytics software for next generation business intelligence. TIBCO Spotfire products offer a visual and interactive experience that helps professionals quickly discover new and actionable insights in information. Distinguished by its speed to insight and adaptability to specific business challenges, Spotfire rapidly reveals unseen threats and new opportunities, creating significant economic value. Spotfire customers include industry leaders among the Global 2000 that have deployed Spotfire analytics to gain an information advantage over their competitors.

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TIBCO, TIBCO Software, and Spotfire are trademarks or registered trademarks of TIBCO Software Inc. in the United States and/or other countries. TrueChoice is a registered trademark of TrueChoice Solutions Inc. in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only.

For further information please contact:

James Cooper
Ascendant Communications
Tel: 07949 143988

This press release was distributed by ResponseSource Press Release Wire on behalf of Ascendant Communications in the following categories: Computing & Telecoms, for more information visit