September 15, 2008 - Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, today announced that smartclip AG, the largest video ad network in Germany, has standardized on Akamai’s Media Player Framework for its online advertising customers.
With Akamai and smartclip, premium content owners and publishers can take advantage of turnkey solutions to deliver and monetize digital video content. The ability to offer these open standards to smartclip’s massive advertising network is expected to improved ad quality, increased publisher inventory and enhanced consumer experiences.
Smartclip offers advertisers and agencies television-like inventory and reach, exclusive premium video content, standardized technical ad formats with room for maximum creativity and detailed cross-publisher video ad reporting. Smartclip powers more than 100 million professional video views per month from partners across a variety of industries including major media companies offering content in areas like news, sports, entertainment, automotive and more.
“In today’s fragmented video market, there is a large amount of user-generated content with hundreds of different technical setups causing issues with inconsistent quality, brand control and copyright infringement,” said Jean-Pierre Fumagalli, CEO of smartclip. “We recognize the need for premium video inventory and standards as we are expanding rapidly into other European markets. Using open standards will help partners within our network considerably in growing their business.”
“The open standards provided through Akamai’s Media Framework allow for a massive inflow of media buying against rich media,” said Tim Napoleon, Chief Strategist for Digital Media at Akamai. “By utilizing an open source licensing model based on industry standard video formats, branded video players are easy to incorporate into commercial applications.”
As online video syndication and distribution has matured, there are fundamental technology barriers to growth. Specifically, the lack of a standards-based approach to the video player application slows time to market and increases complexities around content syndication and revenue sharing between sites. To help address this challenge, Akamai, along with leading video technology platforms, advertising servers and online video solution providers, have launched OpenVideoPlayer.com. This online community initiative encourages a common approach to video player development, facilitates development of best practices for video player development, and encourages adoption of open standards within the online video advertising ecosystem.
Smartclip AG, www.smartclip.de, is the first dedicated online video advertising network in Germany. With more than 100 million video views per month from more than 300 premium publishers the network offers TV-like reach to its clients - advertisers and agencies. Smartclip has offices in Hamburg and Düsseldorf and is currently expanding into other European markets.
The Akamai Difference
Akamai® provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai's global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. An S&P 500 and NASDAQ 100 company, Akamai has transformed the Internet into a more viable place to inform, entertain, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com.
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