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Elite Business School to Re-launch Website, Intranet and Extranet with enterprise-strength Alterian Content Management solution

BRISTOL, UK – (September 16, 2008) – Alterian (LSE:ALN), the leading international integrated marketing platform provider, today announced that The Fuqua School of Business of Duke University in Durham, North Carolina, has selected Alterian’s Content Management solution to run and manage the school’s internet, intranet and extranet websites. Fuqua will use the enterprise level solution, to deliver a single, easy-to-use Web Content Management (WCM) platform to its staff.

Established in 1970, Fuqua is consistently ranked among the elite U.S. business schools providing MBA and Ph.D. studies, executive education and professional certification to over 1,340 students. The business school was looking to enhance its public website at www.fuqua.duke.edu, to more effectively communicate the school’s mission to provide globally focused MBA and executive education programs for business and not-for-profit leaders worldwide. Fuqua plans to re-launch its public website in the coming weeks, with intranet and extranet features following later this year. Faculty and staff will use Alterian Content Management to build, manage and publish dynamic content directly to the site, improving the speed, responsiveness, ease-of-use and quality of content.

“We are delighted to be working with Duke University’s Fuqua Business School to deliver its first WCM through Alterian,” said David Eldridge, CEO of Alterian. “Perfect for this busy educational establishment, Alterian Content Management offers a sophisticated publishing platform that can manage multiple internet, intranet and extranet websites from a single solution, enabling centralised contribution and management by faculty staff and students, all without the need for expensive training.”

“This is an important investment in the school’s communications strategy and fits into a multi-tiered strategy to help us achieve our goal of providing the highest quality education to produce leaders of consequence,” said Nevin Fouts, Fuqua’s Associate Dean for Information Technology. “With its intuitive interface, Alterian Content Management will enable faculty, staff and students to control content more easily and immediately, and we hope that gains achieved with Alterian’s enterprise level solution on the main website will be echoed on our intranet and student/course extranets.”

About Alterian

Alterian (LSE: ALN) empowers marketers with an integrated marketing software platform combining database, online and operational marketing applications on a shared data infrastructure. The Alterian Integrated Marketing Platform makes it practical and cost effective for marketers to use actionable insight to execute an integrated marketing strategy across online and offline channels.

It is the unique integration of analytics, content and execution through Alterian’s industry leading tools, such as the Dynamic Messenger email platform, and the award winning Content Management solutions, which enables marketers to drive a seamless, multi-channel customer experience.

Alterian’s analytically-led software is delivered to approximately 1,000 marketing departments, across 26 countries, and an international network of more than 100 business partners, including marketing services providers, agencies and systems integrators. Its partners, such as: Accenture, Acxiom, Allant Group, Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA, LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver Alterian software alongside their own domain and services expertise to help market leaders such as Princess Cruises, General Motors, Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide Wrestling Entertainment, Dell, Amnesty International and Vodafone integrate marketing processes and drive competitive advantage. For more information about Alterian, products within the Alterian Integrated Marketing Platform or our Partner Network, please visit www.alterian.com.

About The Fuqua School of Business at Duke University

The Fuqua School of Business at Duke University in Durham, North Carolina, enrolled its first class in 1970. Today, the annual enrollment in degree programs is approximately 1,340. These programs include The Duke MBA (daytime) program, The Duke MBA - Global Executive program, The Duke MBA - Weekend Executive program, The Duke MBA - Cross Continent program, The Duke - Goethe Executive MBA program, and the Ph.D. program. A Health Sector Management certificate is available in the Daytime, Global Executive and Weekend Executive programs. In addition, more than 1,000 managers and executives of leading firms worldwide attend non-degree Executive Education programs each year.

Fuqua is dedicated to advancing the understanding of management through research, putting research knowledge at the service of business and society, and providing the highest quality education for business and not-for-profit leaders worldwide. Sustained excellence in terms of management education, research, and the advancement of management practice is the school’s goal.

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For more information, contact:

Hannah Smith / Paul Allen
Ruder Finn
Tel: +44 (0) 207 462 8900
Email: hsmith@ruderfinn.co.uk / pallen@ruderfinn.co.uk


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